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Pricing and Strategy and Pricing Execution Manager

Bristol, England, United Kingdom

Pricing and Strategy and Pricing Execution Manager

  • NE02156
  • Bristol, England, United Kingdom

The role

A new Manager-level position within Imperial's Insights function, you will act as the Insights Business Partner for the Strategy team.

This role will be fundamental in setting up the business for success through informing business strategy via a consumer lens and setting up a centre of excellence for strategic analysis.

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Insights function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage. This role will define our new approach to pricing and Revenue Growth Management supporting strategic and operational objectives relating to revenue and market share.

This will involve:

  • Setting up a centre of excellence for Pricing and RGM analysis
  • Delivering strategic pricing insights and modelling
  • Supporting the business on price plans and their execution – including defining and owning the pricing escalation process for the business.

Key accountabilities

  • Set up a Centre of Excellence for Pricing and RGM insights, covering: Defining principles for end to end RGM in Imperial o Creating best practice frameworks and standards for categories and markets
  • Responsible for delivering price modelling, price strategy and simulation, excise modelling and optimisation, working with the Head of Data Science to determine optimal methods · Create and evolve best-practice insight frameworks for strategy & pricing insights, and set up centres of excellence to ensure insight best practices are identified, codified, documented & applied to insights.
  • Work closely with your Manager peers to ensure that relevant strategy & planning insights are being harnessed to support cross-process decisioning. In particular, working closely with the Consumer Insights Manager to align insights driving the short, medium and longer term consumer strategy. Collaborate to build a clear picture of current and future consumer needs.
  • Conduct an audit of best-practice methods for designing and delivering strategy & pricing insights from both internal and external sources. Effectively collate and evaluate the best methods currently used across geographies.
  • Responsible for the adoption of strategy & pricing insight standards. Collaboration with regional and local-level teams to identify how relevant stakeholders are interpreting and using standards for brand insights, addressing instances where standards are not being followed
  • Regularly reappraise the insight standards for strategy & pricing insights, reviewing external best practice and proactively obtaining feedback from stakeholders about their needs and e.g. how methods could be developed

Skills & experience


  • Educated to degree level in relevant field
  • Senior experience within insight teams focussed on strategy and pricing insights – or equivalent – within a multi-market insights function
  • Able to develop & nurture key business stakeholder relationships whilst applying an objective lens to key business problems & issues
  • Deep knowledge of business realities influencing Imperial’s strategy and planning approaches, to provide insight-based advice that is actionable and commercially sound
  • Expert knowledge of insight and foresight techniques based on underlying data, research and analytics methodologies. Able to apply these to build standards for strategy and pricing insights
  • Highly collaborative. Able to co-ordinate activities across multiple teams, and draw together multiple perspectives to improve standards of insight
  • Passion for shaping Imperial's business strategy around the consumer of the future


  • Proven track record in insight business partnering; able to demonstrate the positive impact of insight-driven advice
  • Previous role in generating insights at a major advertising, marketing, brand planning agency or strategic consultancy

What we offer

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