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Portfolio Insights Manager

Bristol, England, United Kingdom

Portfolio Insights Manager

  • NE02973
  • Bristol, England, United Kingdom

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

A new Manager-level position within Imperial's Insights function, acting as the business Partner for Portfolio Insights.

This role will be fundamental in setting up the business for success through the design & implementation of portfolio insights best practice standards, ensuring these are embedded into business processes.

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Insights function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage. 

This position will serve as the Business Partner to Portfolio Management for "Portfolio" insights. This will involve:

  • Setting governance & standards for portfolio insights
  • Collating intelligence and synthesising into insight products
  • Consistently driving brand-agnostic innovation insights, from discover through to realisation and scale-up, into product lifecycle management and any subsequent decisions to retire/de-list/merge

Key accountabilities

  • Act as the Business Partner to Portfolio Management for "Portfolio" insights.
  • Responsible for governance & setting the standards of Portfolio insights.
  • Responsible for collating intelligence and synthesizing into insight products to support Portfolio strategy decision making (
  • Responsible for Innovation insights, from deliver for brand-agnostic innovations through to realisation and scale-up, into product lifecycle management and any subsequent decisions to retire/de-list/merge, actively collaborating with the team and manager at key points within the delivery lifecycle to ensure outputs are driving maximal levels of value.
  • Working with Data and Research Services to obtain primary research and/or data outputs in a timely manner. Includes writing research briefs and developing techniques where appropriate.
  • Work closely with the Consumer Insights Manager in business partnering Portfolio Management, integrating insights with more consumer-focussed ones.
  • Responsible for portfolio management and product lifecycle via the collation of actionable insights to influence key decisions, such as optimal moments for delisting or product launches.
  • Work closely with all other insights BPs to make sure Discover and post-'Discover' innovation insights are aligned.
  • Alongside other Managers, support the manager in conducting an audit of best-practice methods for designing and delivering portfolio & category insights from both internal and external sources. Effectively collate and evaluate the best methods currently used across geographies.
  • Peer review the standards created by at least one Manager within the Consumer and Market Insights (Standards) team - including tools, templates and materials created. Equally, submit standards for peer review prior to final sign off from manager
  • Working with the CMI Director and manager, develop an internal communications plan to ensure standards are understood and adopted, as part of the global insight comms strategy.
  • Responsible for the adoption of portfolio & category insights standards. You will work with regional and local-level teams to identify how relevant stakeholders are interpreting and using standards for portfolio & category insight, addressing instances where standards are not being followed.
  • Regularly reappraise the insight standards for portfolio & category insights, reviewing external best practice and proactively obtaining feedback from stakeholders about their needs and e.g. how methods could be developed
  • Support manager to set the standards for insight products, to build up the consumer insights capability in combustibles and fuel the fast follower model.
  • Support manager to create and evolve best-practice insight frameworks for portfolio, marketing & brand, and set up centres of excellence to ensure insight best practices are identified, codified, documented & applied to insights.

Skills & Experience


  • Educated to degree level in relevant field
  • Senior experience within portfolio insights – or equivalent – within a multi-market insights function
  • Able to develop & nurture key business stakeholder relationships whilst applying an objective lens to key business problems & issues
  • Deep knowledge of business realities influencing Imperial’s consumer strategy and portfolio strategies, to provide insight-based advice that is actionable and commercially sound
  • Expert knowledge of insight and foresight techniques based on underlying data, research and analytics methodologies. Able to apply these to build standards for portfolio insights
  • Highly collaborative. Able to co-ordinate activities across multiple teams, and draw together multiple perspectives to improve standards of insight
  • Passion for shaping Imperial's business strategy around the consumer of the future


  • Proven track record in insight business partnering; able to demonstrate the positive impact of insight-driven advice
  • Previous role in generating insights at a major advertising, marketing, brand planning agency or strategic consultancy

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and hybrid work.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold