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Marketing MI Analyst

121 Winterstoke Road, 121 Winterstoke Road UKI Cluster, England, United Kingdom, BS3 2LL

Marketing MI Analyst

121 Winterstoke Road | 121 Winterstoke Road UKI Cluster | England | United Kingdom | BS3 2LL


Are you always ready to grab opportunities and make the most of them? You might be just the person we’re looking for.

At Imperial Brands we’re seeking forward-looking individuals with a challenger mindset to help us realise our vision: creating something better for the world’s smokers.

We believe it’s our entrepreneurial spirit that sets us apart and has enabled us to grow into a FTSE30 FMCG company, with global reach across 150 countries. If you share that spirit, don’t wait to seize the following career opportunity:

Job Position

We are seeking a Marketing MI Analyst  to join our growing team. The position will be based in our head office in Bristol.

The role of Marketing MI Analyst is responsible for supporting the Trade Marketing Manager in developing and delivering the trade strategy. You will be working with the top 4 Grocers, shoppers and consumers by helping the postholder provide the insight required to understand the key gaps, as well as strengths and weaknesses in performance to guide key decisions relating to strategy and planning.

You will be responsible for a portfolio of customers and will deliver compelling analysis, presentations and recommendations which will be used by sales teams to drive the commercial agenda. This is a key role within the business, and you'll have to deal and communicate with several stakeholders across all levels.

Key accountabilities

  • Including market, segment, account/customer analysis and evaluation. Understanding market conditions to assess opportunities for growth.  This will include evaluating retailers, shoppers and consumers in order to identify key gaps, strengths and weaknesses in order to recommend key decisions relating to strategy and planning of trade segments.
  • Reviewing strategy and initiatives to ensure planned results are being delivered.
  • Working closely with key stakeholders to ensure delivery of aligned and clear plans for sales teams to execute
  • Meeting customers and delivering impactful insight & analysis

Skills & experience

You will ideally have the following essential qualification, skills and experience:

  • Trade Marketing or Sales experience ideally.
  • Analytical experience and the ability to interrogate data.
  • MS Office tools experience including PowerPoint and Excel.
  • Influencing
  • Excellent communication skills
  • Knowledge of Top 4 Grocers

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days’ holiday (plus 4 bonus days to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.


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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold