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Market & Competitive Intelligence Analyst

Mechelen, Flanders, Belgium

Market & Competitive Intelligence Analyst

  • WE00535
  • Mechelen, Flanders, Belgium

About us

At Imperial Brands, we’re a truly international company driven by a strong challenger culture. We’re an inclusive, innovative and responsible FTSE30 FMCG business widely recognised on the global stage. We generate over £30bn revenue and employ over 30,000 like-minded achievers in markets worldwide. We’re driven by a common purpose: to create something better. 

Alongside maximising our respected brands, we’re increasingly focused on developing a leading portfolio of next generation products with lower health risks than regular tobacco products, all underpinned by leading edge science, high-quality innovation and high standards of governance. 

Our entrepreneurial spirit, ability to challenge the status quo and think on our feet along are our keys to success and that of the thousands of people who work here. Here You Can.

The role

What are you going to do?

As Market Intelligence Analyst for the Benelux markets, you will be working in a dynamic team that provides insights on both the traditional tobacco products as well as on the upcoming e-vaping category. In this role, you will make market and competition analyses and reports, on which your colleagues can make well thought-out operational and strategic decisions.

Tracking our development on different KPI’s is an important part of your role. Here you find out what the reasons are for deviations between the actual results and the planned results. You also analyse the outcomes of brands and sales activities, and based on those insights, you advise your colleagues on what they may change or improve in order to obtain better results.


Key accountabilities


You also ensure that the various market and competition reports are up to date and you help your colleagues to get information from the reporting tools themselves by giving training / support. You analyse market dynamics, make brand and competition analyses and know how to translate these into insights and new opportunities that you proactively share with your colleagues. You are an empowered and fluent inspirer who knows how to convince and advise others with your insights.

Skills & experience

Who are you?

  • You are fluent in Dutch and English (spoken and written)
  • You hold a Bachelor or Master or equivalent through experience in a similar position
  • You have experience in making marketing and sales analyses and reports
  • You like diving into numbers and can convert data into "people language"
  • You are analytical, eager to learn, proactive, autonomous and mature
  • You have a healthy portion of persuasiveness and commercial feeling
  • You are a real team player who communicates smoothly with other departments
  • You are an experienced user of Excel and PowerPoint

What we offer

What do we offer?

Imperial Brands offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional legal benefits.



If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.

Next steps

If you’d like to apply for this position or find out more about the role then please apply below and someone from the Recruitment team will be in touch shortly.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold