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Insights Analyst

Bristol, England, United Kingdom

Insights Analyst

  • NE03356
  • Bristol, England, United Kingdom

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Insights Analyst role is based in Bristol, with a 50 / 50 hybrid working.  

The role

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Global Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making in order to gain competitive advantage.

The Cluster Insight Analyst position within Imperial's Global Insight function, creates actionable insights within the Cluster team. Generally working with Consumer insights or Sales & Trade insights (or a combination), this role will deliver insights data and analysis across markets to meet stakeholders' insight requirements and in accordance with best practice standards and processes.

The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence business decision-making within the Cluster. You will take responsibility for delivering insights related to key business processes such as: business planning, performance management, forecasting & brand insights (if a Consumer specialist) and/or sales & trade performance reviews, tactical pricing, trade insights and evaluation (if a Sales & Trade specialist.)

To do this, requires a deep understanding of the commercial, consumer and regulatory realities within each market in the assigned cluster, and an expert knowledge of relevant insight techniques, to ensure recommendations are grounded in consumer fact.

Please note: this role is based in Bristol with 50 / 50 hybrid working

Key accountabilities

  • Collate and prioritise insight needs amongst your business stakeholder set, working with the Head of Cluster Insights and Cluster Insight Manager(s) to allocate resources effectively to deliver to priority needs, and identifying resourcing and capability requirements.
  • Work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Work with members of your Cluster insight team to translate business needs into robust insight requirements
  • Make best use of central, self-serve resources such as the global Insight Hub, best-practice toolkits, reporting templates etc, developing a sound understanding of how these work.
  • For more complex or bespoke priority needs, draw on specialist knowledge and resources from central CMI, research, data and analytics teams by drafting a business cases for their assistance
  • Articulate how insights contribute to the achievement of Imperial Brands’ strategy, individual team and market strategies, as well as in delivering a clear view of consumer needs and commercial economics to aid decision making
  • Learn swiftly how to provide actionable, commercially sound recommendations that are grounded in facts. You will use independent consumer insights to support the Head of Cluster Insights and Cluster Insight Managers to drive data driven decision making and challenge perceptions when required
  • You will assist stakeholders with regards to next steps, e.g refining solutions, building business cases etc.
  • Responsibility for delivering consistently high-quality insight outputs, in accordance with centrally-set standards and within agreed delivery timescales / terms of the SLA.

Skills and experience required


  • Developing knowledge of insight techniques across (a) brand, marketing and forecasting and / or (b) sales, trade and pricing, depending on focus.
  • Ability to apply innovation learnings to inform NPD / product launches
  • Experience in delivering insights across different markets
  • Strong analysis skills: can work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Can tell stories in a persuasive, articulate and engaging way, challenging stakeholder perspectives
  • Able to develop close stakeholder relationships whilst applying an objective, insight-driven lens to key business problems
  • Ability to embrace change in established operational techniques and practices
  • Ability to work autonomously, when provided with relevant methods, tools and templates
  • Comfortable with working virtually and in person across different geographies, time zones and/or languages
  • Collaborative mindset, keen to play an active role in the global Insight community

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, health & wellbeing benefits and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role against the essential criteria

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold