Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Innovation Insights Manager

Bristol, England, United Kingdom

Innovation Insights Manager

  • NE02151
  • Bristol, England, United Kingdom

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

We are looking for a new Manager-level position within Imperial's Insights function, acting as the insight business partner to the Innovation / Ideation-to-Launch (I2L) process, a fundamental growth driver within Imperial’s new strategic transformation.

This role will be fundamental in setting up the business for success through the design & implementation of ideation-to-launch best practice standards, ensuring these are embedded into business processes.

Additional Information Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Insights function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.

The Innovation Insights Manager will act as the Business Partner to Innovation / the Ideation to Launch process.

This will involve:

  • Setting governance and standards for I2L (combustible ONLY for in-market evaluation / stage-gate)
  • Collating local and production of global 'discover' insights feeding I2L processes
  • Integrating Innovation insights into business processes & decision-making, improving Imperial's ability to win and execute its 'fast-follower' strategy.
  • Working on multicategory with the a large majority of your time being on our next generation products.

Key accountabilities

  • Act as the Business Partner to Innovation / I2L Process, supporting the Head of Consumer Insights with the broader objective of ensuring cross-functional alignment between Insights and the business processes corresponding to Innovation
  • Responsible for governance & setting the standards for I2L (combustible ONLY for in-market evaluation / stage-gate)
  • Responsible for the collation of local and production of global 'discover' insights feeding I2L processes, actively collaborating with the Head of Consumer Insights at key points within the delivery lifecycle to ensure outputs are driving maximal levels of value
  • Actively collaborating with the regulatory and IP teams to ensure that discover insights are consolidated into the innovation process
  • Integrating Innovation insights into business processes & decision-making, improving Imperial’s ability to win and be a fast follower, and ensuring that insight is delivered via and according to the business processes that relate to consumer marketing insights
  • Working with Data and Research Services to obtain primary research and/or data outputs in a timely manner. Includes writing research briefs and developing techniques where appropriate (owning the end-to-end standards and methods for the I2L process)
  • Work closely with the Consumer Insights Manager to gain a precise understanding of current and future consumer typologies, needs and behaviours. Use these to form the basis of insights and foresights driving the innovation funnel
  • Alongside other Managers, support the Head of Consumer Insights in conducting an audit of best-practice methods for designing and delivering innovation insights from both internal and external sources. Effectively collate and evaluate the best methods currently used across geographies
  • Peer review the standards created by at least one Manager within the Consumer and Market Insights (Standards) team - including tools, templates and materials created. Equally, submit standards for peer review prior to final sign off from the Head of Consumer
  • Working with the CMI Director and Head of Consumer, develop an internal communications plan to ensure these standards are understood and adopted, as part of the global insight comms strategy
  • Responsible for the adoption of innovation insight standards. Collaboration with regional and local-level teams to identify how relevant stakeholders are interpreting and using standards for innovation insight, addressing instances where standards are not being followed
  • Regularly reappraise the insight standards for innovation insights, reviewing external best practice and proactively obtaining feedback from stakeholders about their needs and e.g. how methods could be developed
  • Support the Head of Consumer Insights to set the standards for insight products, to build up the consumer insights capability in combustibles and fuel the fast follower model.
  • Support the Head of Consumer Insights to create and evolve best-practice insight frameworks for portfolio, marketing & brand, and set up centres of excellence to ensure insight best practices are identified, codified, documented & applied to insights.

Skills & experience

  • Educated to degree level in relevant field
  • Senior experience within insight teams focussed on innovation insights – or equivalent – within a multi-market insights function
  • Able to develop & nurture key business stakeholder relationships whilst applying an objective lens to key business problems & issues
  • Deep knowledge of business realities influencing Imperial’s consumer strategy and innovation strategies, to provide insight-based advice that is actionable and commercially sound
  • Expert knowledge of insight and foresight techniques based on underlying data, research and analytics methodologies. Able to apply these to build standards for ideation insights
  • Highly collaborative. Able to co-ordinate activities across multiple teams, and draw together multiple perspectives to improve standards of insight
  • Passion for shaping Imperial's business strategy around the consumer of the future
  • Proven track record in insight business partnering; able to demonstrate the positive impact of insight-driven advice
  • Previous role in generating insights at a major advertising, marketing, brand planning agency or strategic consultancy

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

Apply Now

Alert me about jobs like this

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold