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5 Calle Comandante Azcárraga, Calle Comandante Azcrraga 5 28016 Madrid Spain, Comunidad de Madrid, Spain, 28016


  • NE02721
  • 5 Calle Comandante Azcárraga, Calle Comandante Azcrraga 5 28016 Madrid Spain, Comunidad de Madrid, Spain, 28016


We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.


The I&I Market Analyst primary focus is to assist the Spanish team understand in-depth key performance drivers and design winning strategies. The role includes but is not limited to recurrent SoM evolution analysis, understanding brand/segment/channel/market trends and communicating them in an efficient manner to the rest of the departments and the MT, helping them take corrective actions when and where necessary. The role also includes working closely with the Marketing team at an IB Cluster lever to help them identify opportunities by launching relevant consumer offers in Spain, Canary Islands and Portugal.


  • Assess Brand Trends (B)/ Analyse Competitors (B)/ Conduct Competitor Brand Performance Analysis (B).
  • Assess the performance of brands on a weekly basis through Logista Raw data and MiVending data for ITG and competitors.
  • Analyse competitor trends using Logista Panel data and MiVending data.
  • Support the identification of opportunities to respond to prevailing brand trends.
  • Ensure that recommendations are synthesised and communicated adequately to all the key stakeholders in the business.
  • Communicate the results to the MT and other implicated parts through weekly/monthy performance meetings.
  • Conduct Deep dives for brands/segments/geographies etc. in order to fully understand performance and propose corrective actions where necessary. Post-Launch Evaluation. Conduct analysis to assess new brand initiatives potential, and measure performance against product launch targets (volume, SoM, incremental SoM).
  • Work in conjunction with market(s) to identify product launch learning points and ensure that insights are effectively communicated to all relevant stakeholders.
  • Evaluate Market Performance.
  • Gather the market data required to assess performance against share, volume, brand and advocacy objectives.
  • Analyse the data to establish if targets have been met. Where targets have not been met, conduct root cause analysis and identify potential improvements for the future.
  • Complete an analysis and capture key learnings to feedback into the brand teams.


  • Commercial experience.
  • English: Mid to high level.
  • Excel Advanced
  • Sound analytical and communication skills are required.
  • Detail oriented.
  • Problem solving
  • MicroStrategy
  • Strategic vision
  • Advanced data analysis and processing.


Imperial Brands offers a competitive package of salary, bonus scheme, pension, and 26 days holiday (+Christmas and New Year’s Eve)

Flexible working hours Monday to Thursday (8 hours to 10); 1 hour for lunch; Finishing hours (17 to 19 hours) + Friday: Start (8 to 10 Hours); Finishing hours (13 to 15 hours)

 Work from home opportunity

Growth opportunities

Sodexo Card: 11,56 Euros/day

Office Medical insurance and other benefits


Interested applicants should apply with their CV highlighting their suitability for the role.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold