Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Global Sensory and Consumer Insights Specialist

Hamburg, Germany

Global Sensory and Consumer Insights Specialist

  • DE00593
  • Hamburg, Germany


Based in Hamburg, Reemtsma is the second largest tobacco company in Germany and an integral part of a truly international company, Imperial Brands. Our Sales and Marketing functions operate across eleven markets and our factory in Langenhagen, near Hannover, is an important production site, not just for the German market but for export too supporting the Imperial Group. With an expansive portfolio that includes internationally known brands such as Gauloises, West, Davidoff and JPS, we also play a key part in driving products that promote harm reduction, such as myblu and skruf.

As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo with the motivation to drive forward to shape our future. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

For our PD Concepts / Sensory team, we are looking for a new Global Sensory and Consumer Insights Specialist (m/f/d)! (Parental leave replacement, limited to 16-22 months).

What are your major duties?

  • Contact for all Manufacturing, Divisional and local Marketing activities related to Sensory
  • Responsibility for acceptance panels
  • Analysis of Sensory product performance, product discrimination, product differentiation and single attributes to identify triggers for product performance
  • Development of sensorial test designs for qualitative and quantitative product and consumer research
  • Strategic product positioning evaluation, analysis and positional proposal
  • Interface between consumer perception and client needs (Marketing, Manufacturing) from a sensorial market perspective
  • Methodology transfer to and training of agencies to conduct standardised Sensory research
  • Up to date with market and product data (market shares & development trends, Product Development and Marketing activities)
  • Development and analysis of global maintenance, screenings and benchmarking projects
  • Statistical analyses and evaluation of descriptive panel data, report creation and presentation
  • Interface and consultancy between consumer perception and client needs (Marketing, Manufacturing, Innovation) from a sensorial market perspective
  • Operational support of qualitative and quantitative consumer research
  • Consultancy to stakeholders, choice of the right method
  • Organisation of internal induction sessions to Sensory

Who are you?

  • You hold a university degree in Sensory, Food Science, Social Science or equivalent
  • You have several years’ experience in sensory product and market research and interaction between product & consumer
  • You have fluent German and English writing and speaking skills
  • You have profound knowledge of statistical analysis and methods of market research
  • Excellent PC knowledge (Microsoft Office)
  • Operating skills with large databases (SAS, SPSS)
  • Profound analytical thinking and project management skills
  • Excellent communication skills
  • Presentation skills (to cross-functional audience)
  • Familiar with tobacco or nicotine delivery products
  • Open and communicative personality, willing to work with a group of people

What do we offer?

Reemtsma offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.

About Imperial Brands

We’re a truly international company. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.


If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.

Apply Now

Alert me about jobs like this

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold