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EVP Category Insights Manager - 6 MONTH SECONDMENT

Bristol, England, United Kingdom

EVP Category Insights Manager - 6 MONTH SECONDMENT

  • NE02164
  • Bristol, England, United Kingdom

The role

NGP Insight is a lean, senior and agile team with a challenger mindset. As a [HT/EVP/OND] Insight Manager, you will be driving this agility by providing timely and relevant insights across the Category team to support consumer-centric decision making and bringing a fresh perspective to problem-solving.

You will play a pivot role in collating intelligence and synthesising into insight products to support the development of differentiated consumer-centric propositions to achieve the Category specific consumer and commercial objectives.

You will be the voice of the consumer within [HT/EVP/OND], working closely with the Category Director and the wider [HT/EVP/OND] team, and are expected to lead the development and articulation of a deep understanding of consumer motivations and drivers, attitudes, needs and behaviours.

The [HT/EVP/OND] Insights Manager will have a good understanding of the broad activities of Global Insight including Consumer Research, Pricing & Excise, Competitor & Market Intelligence across the NGP business. This role will be responsible for leading [HT/EVP/OND] specific Insight programmes, coordinating multiple stakeholders to meet competing priorities and deliver Insights in a timely manner.

You will also need to interpret and collate Insights developed in the global team and translate to NGP specific actions.

Key accountabilities

  • Support the creation, prioritisation and delivery of the NGP Insight strategy and roadmap by collating and prioritising [HT/EVP/OND] specific insight need across the category team
  • Together with the broader NGP Insight Team, actively contribute to the development of cross-category consumer strategy, standards and insight products owned by the global team, making sure they are suitable for use within the [HT/EVP/OND] category and is representing the voice of the [HT/EVP/OND] consumer
  • Work with the [HT/EVP/OND] category team to deliver against priority needs through efficient & highly targeted resource allocation, drawing on central resources to add capacity or capability where needed
  • Responsible for collating intelligence, using centralised insight product and resources, and synthesising into insight products to guide must-win-battles and support
  • Creation and championing a unified and deep understanding of our consumers to drive fact-based decision making (including embedding of globally developed consumer segmentation)
  • Category strategy development within guardrails provided
  • Portfolio development opportunity identification and decisions
  • Brand strategy development and performance reporting
  • Innovation insights post ‘discover’ phase
  • Creation of pricing guardrails
  • Aligned with the category requirements and priorities, working with the Global Team (including Data and Research Services) to obtain primary research and/or data outputs in a timely manner. Includes writing research briefings and input into methodology selection
  • Support the agile development of Global Insight best practice (methodologies, solutions, tools) and be an active member of the Insight community
  • Work with, collate and synthesise a wide variety of insight sources, including: sensory, trends and foresight, consumer behaviours/needs/drivers, segmentation, attitudinal analysis, data science, behavioural science, competitor, market, pricing, ad hoc qualitative and quantitative research
  • You will synthesize different data sources to create actionable, commercially sound recommendations that are grounded in facts. You will challenge and guide the [HT/EVP/OND] category team around the implications / “so what”, and work with them to ensure they are turned into action
  • Champion the voice of the consumer and customer within the organisation. Via inspiring, customer-centric storytelling you will lead by example in the creation of a “curious” organisation, demanding of insights to help challenge decision-making.
  • Ensure that outcomes and learnings from insight are recorded, shared, and used for continual improvement. Help foster a culture of learning by facilitating insight sharing within and across the NGP landscape.
  • Support the Finance Manager to provide relevant consumer and market insights for the development of business cases and the development of project relevant KPI framework
  • Responsible for reporting back into the business the outcomes of actions taken from insights, to continuously demonstrate how insights are driving value
  • Create and deliver analysis and presentation content for QBR, ExCom, Board and Divisional DRG
  • Manage relationships with agencies and third parties in the delivery of Insight projects
  • Take part in cross-functional forums and projects, providing Category-specific analytical leadership and Insight support to wider Marketing, Finance and Commercial teams
  • Overall responsibility for adhering to budgetary allocations in the [HT/EVP/OND] category
  • Ensure governance, processes and regulatory structures are followed across the [HT/EVP/OND] category

Skills & experience

Essential

  • Extensive experience in sectors that demonstrate fast pace, entrepreneurialism and high levels of innovation
  • A proven track record in owning, developing and extending the entire Insight roadmap within a fast growth technology / digital consumer-centric business
  • Highly numerate
  • Ability to balance close interaction and alignment across the organisation – track record of building trusted business partner relationships
  • Finger on the pulse of the latest trends; constantly thinking about how to innovate and challenge the status quo to meet the needs of tomorrow.
  • Ability to balance competing priorities of consumer need and business need
  • Create an environment of trust and transparency
  • Demonstrate strong leadership skills with an ability to motivate a multi matrix team · Proven track record of delivering strong growth results
  • Outstanding communication and interpersonal abilities
  • A distinct do-er mentality with extensive experience working in a fast-changing, hands-on environment

Next steps

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1901

The year Imperial was founded through the
coming together of 13 UK family-run
businesses

33,000

Imperial employees worldwide

160

Number of markets worldwide in which our products are sold