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Senior Brand Manager

Amsterdam, North Holland, Netherlands

Senior Brand Manager

  • WE00629
  • Amsterdam, North Holland, Netherlands

About us

Fontem Ventures, a subsidiary of Imperial Brands plc, is a leader in vaping technology and owns e-vapour brand blu. Headquartered in Amsterdam, Netherlands, and with its research & development centre in Liverpool, UK, Fontem Ventures develops and commercialises vaping products under the blu brand. The rapid growth of vaping is a consumer-driven revolution, based on a whole range of different motivations, which is fundamentally changing social habits and lifestyles.

The role

The role of Senior Brand Manager sits in our global EVP Category platform and is reporting directly to the Global Head of Marketing. You are part of our Global New Generation Products team in Amsterdam and London and will be focusing on brand blu. The Next Generation Products team is a lean, senior and agile team with a challenger mindset. The Senior Brand Manager will be driving this agility by developing global equity of the category brands globally. This person will lead the brand building activities for European markets, including brand equity in line with the global strategies and guidelines. As a key stakeholder in the business, the Brand Manager will be accountable for identifying, aligning and prioritizing new strategic opportunities based on consumer needs and demand shifts.

Key accountabilities

  • Develop key brand equity attributes and translate these into campaigns brand visual identity guidelines and creative assets to support the various brand projects and markets;
  • Support the development of brand DNA and core brand parameters, and act as the global brand DNA guardian in all mix execution;
  • Coordination with I&I team in terms of an insights led approach;
  • Identify, align, validate and prioritise opportunities to drive brand awareness and equity within the key markets, and coordinate plans with all other key functions to deliver against defined objectives and targets and develop brand initiatives and investment plans;
  • Play a key role in all offline and online brand marketing and campaign content e.g. packaging, social media, PR, in-store, out-of-home creative assets;
  • Play a key role in the planning process, delivering input and materials for markets on brand & portfolio to enable markets to develop business plans in line with strategy and the business objectives;
  • Develop and deliver campaign toolkits needed by markets for in-market activation of brand initiatives;
  • Monitor brand KPIs related to equity, awareness and trial, and evolve toolkits needed to optimise in-market activation;
  • Analyse more complex data sets and translate into opportunities and actions;
  • Validate plans based on consumer needs vs. commercial delivery, detailing return on investment ensuring maximum benefits and results are delivered.

Skills & experience

  • A proven marketing background in FMCG;
  • Experience working with markets;
  • Experience leading and managing global creative agencies;
  • Strong understanding of the driver within categories, demand shifts, consumer needs and pricing dynamics to identify new strategic opportunities;
  • Planning and project management skills;
  • Excellent communication, influencing and stakeholder management skills. Important to demonstrate an ability to build relationships with both internal and external stakeholders;
  • Ability to demonstrate knowledge, presence and influence in senior management meetings;
  • Excellent presentation skills and knowledge on how to prepare content to a high standard;
  • Ability to work to tight timelines and deliver;
  • Understanding of online marketing and media landscape.

What we offer

Fontem offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their current CV highlighting their suitability for the role.

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


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