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Digital Trade Activation Executive – 12 Month FTC

Bristol, England, United Kingdom

Digital Trade Activation Executive – 12 Month FTC

  • NE02211
  • Bristol, England, United Kingdom

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

We are seeking an experienced Digital Trade Activation Executive to join our Trade Marketing function. Your working week would be split between working within the Bristol Head Office and working remotely. This is a 12 month FTC.

The successful candidate would report to the Trade Engagement Manager. This is an important role within the Trade Marketing Team and important to the overall success of NGP and Tob Max in the UK Market.

You would be driving the implementation and development of a significant program of trade activation initiatives through all trade channels, with the majority of tools being digital rather than physical in form.

The key focus of the role is to activate our focus brands using the full marketing mix including our best in class trade partner programme and incentives set; brand building through our salesforce; and some tools to furnish POS. You will be collaborating closely with a wide range of internal and external stakeholders to ensure the relevant materials, information, insights, support and reporting structures are in place for execution. It would be your role to help define, share, develop and manage activation best practices across the UK Market, delivering best in class trade activation tools for the brands that you manage.

Key accountabilities

  • Planning of the detailed activities required to implement the brand initiative plan and activation tools. This includes setting and reviewing of campaign objectives, target consumer, trade segments, and audiences to drive the relevant brand or trade campaign.
  • Localise and adapt key visuals into compelling retailer relevant messaging
  • Develop, drive and prepare relevant brand building materials that engage our field teams and customers. Leverage existing tools such as gamification, vouchers, trade press, wholesale media packs, digital tools, as well as innovate to develop new tools to build our brands.
  • Leverage all trade activation mechanics and tools under the ignite platform including web content, push notifications, emails and SMS.
  • Responsible for the recording and monitoring of all ignite data and giving insights on objective performance. Inclusive of reporting and circulating the share impact of trade activation incentives.
  • Responsible for day to day management of the ignite platform and developing of new and engaging tools that drive ‘sales out’ and commercial objectives for the Market
  • Liaise with internal stakeholders to ensure the sales cycle implementation and ignite objectives are aligned – think proactively.
  • Liaise with external agencies to ensure timely delivery of all materials on both ignite and any physical items in the field.
  • Organising and coordinating of events as and when required.
  • Gather retailer and rep feedback to understand best practice and continually evolve our offer

Skills & experience

  • Previous Brand, Research or Trade Marketing experience.
  • Experience working with data and strong Excel experience – intermediary level
  • Good IT skills, knowledge of internal CRM platforms (Salesforce, UKR etc).
  • Previous experience within or demonstrable knowledge of working in an FMCG environment.
  • Understanding of salesforce processes
  • Good understanding of customer service processes
  • Understanding of managing agency relationships
  • Strong analytical skills
  • Highly commercial and numerate.
  • Creative and innovative thinker
  • Ability to think laterally – to deliver ideas and initiatives, and contribute to discussion.

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold