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Digital Specialist

121 Winterstoke Road, 121 Winterstoke Road UKI Cluster, England, United Kingdom, BS3 2LL

Digital Specialist

121 Winterstoke Road | 121 Winterstoke Road UKI Cluster | England | United Kingdom | BS3 2LL


Digital Specialist
Permanent, full time
Competitive Salary + Benefits

The role

Imperial Brands currently have an exciting opportunity for a Digital Specialist to join our team on a permanent basis. In this role the successful candidate will be responsible for the Imperial Tobacco UK&I websites by extending and optimising their content by means of a content management system, increasing conversion rates, integrating new features and ensuring its overall functionality.

The holder of the position will be a junior/mid-level front-end web developer with an eye for design and digital marketing experience.

Working in close collaboration with Fontem Ventures and Global OND (Oral Nicotine Delivery) team you will have to understand online user behaviour and optimise user flows as well as create new SEO optimised contents and optimise existing ones to help driving the main online KPIs.

Key accountabilities

  • Operate a content management system to integrate new content and media into the websites
  • Work together with agencies to create SEO optimised content and measure the impact of the new content
  • Analyse complete websites to find optimisation potential and act upon this
  • Analyse user behaviour online and optimise user flows to drive conversion rates
  • Set up A/B tests and measure impact as well as derive guidance for follow up measures and implement these
  • Collaborate with external agencies as well as marketing and brand when developing new content
  • Support social media, e-CRM and e-commerce specialists in optimising online presence and performance of Imperial Tobacco NGP brands
  • Be up to date with new developments in eCommerce, conversion and funnel optimisation as well as growth hacks and apply these to the e-commerce

Skills & experience


  • Proven experience in online sector
  • Advanced Google Analytics
  • Experience with CMS, preferably Contentful
  • Good understanding of modern tech stack
  • SEO techniques/tools
  • HTML, CSS, markdown, Adobe cloud – photoshop, illustrator
  • Experience with A/B testing procedures
  • Creative, proactive and willing to demonstrate initiative
  • Good analytical skills
  • Self-confident. Proven experience in stakeholder management
  • Team player
  • Good written and verbal communication skills


  • Experience in digital field within FMCG industry

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days’ holiday (plus 4 bonus days to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.



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