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Data and Tracker Program Manager

Bristol, England, United Kingdom

Data and Tracker Program Manager

  • NE02160
  • Bristol, England, United Kingdom

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

As Programme Manager within Imperial's Insights function, this role will manage the overall delivery of continuous research programmes on behalf of the Central Research Services team.

Working closely with data, reporting and data science colleagues plus third party suppliers, this will execute high quality programmes that deliver to agreed reporting cycles and annual budgets.

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the new Global Insight function will be a crucial driving force behind this change, placing consumer preferences and demands at the centre of commercial decision making to gain competitive advantage.

Within it, the Consumer Research Services team (CRS) team is a part of the Insights function, responsible for the timely provision of consumer information to Insight Business Partners (IBPs), while ensuring that the data and the collection methods meet relevant quality and compliance standards. CRS is focussed on ensuring that consumer research best practice is captured, shared and translated into research and method standards for future use.

Establishing clear research standards enables CRS to achieve:

  • Maximum consistency in data collection and reporting
  • Minimum duplication of effort in project setup and implementation
  • Streamlined execution of consumer research projects
  • More targeted use of internal research and analytical expertise

The Programme Manager will:

  • Bring together a programme team to design and execute continuous research programmes
  • Manage 3rd party suppliers, project planning and budgeting
  • Assist with centralising and standardising market-specific research programmes
  • Liaise closely with the end stakeholders to make sure the project delivers to their needs

Key accountabilities

  • Responsible for managing the overall delivery for continuous research programmes, including trackers, sensory programmes, research communities, segmentation, ad tracking and marketing effectiveness tracking, illicit / NPD tracking and pricing studies etc
  • Ensure that the programmes:
  • Meet with internal and external quality standards to Align with common project management principles / techniques to Apply quality control / checking processes correctly to Deliver outputs against timescales to Escalate issues where needed to Manage risk, regulatory and legal matters appropriately
  • Bring together members of the reporting, data science and strategy teams to help translate priority business questions into an overall research schedule, covering design, setup and ongoing phases of work:
  • To Use the programme team to identify data, tools, methods, capabilities and personnel required for the research programme, and formulate a strategic roadmap o Liaise closely with stakeholders to ensure ways of working, timings and key dependencies / interdependencies are understood, keeping them updated across setup and into BAU o Within the programme, monitor progress vs timings, manage team activities and 1st and 3rd party spend.

Pre-empt and address any issues to delivering on schedule and within budget to Manage the regular reporting cycle and all parties contributing to it, ensuring high quality reporting is disseminated to stakeholders in a timely fashion.

Where relevant, drive awareness, adoption of and training in the continuous research solution

  • Manage any 3rd party research suppliers - including supplier selection, planning, management & budget monitoring. Support the Project Management Lead where needed with 3rd party management, roster optimisation and supply chain audits
  • Ensure that research outcomes are logged centrally for mutual learning and potential scaling, reported upwards, and fed back into models and analytical methods to improve them
  • Support the Project Management Lead in designing an overall plan to centralise and merge market-specific, continuous programmes of research, including supplier changeovers and parallel running as required
  • Support the Project Management Lead in maintaining an up-to-date research project pipeline · Proactively look for ways to bring innovation into how projects are planned and executed, to improve quality and efficiency.

Strive to continuously improve ways of working with internal and external parties Potential KPIs:

  • Internal NPS (or CSAT)
  • Internal project benchmarks (% of output meeting standards)
  • Research standards favourable vs external benchmarking
  • Tier 1 market share growth
  • Group Commercial Objectives

Skills & experience


  • Experience of project management within a research or insight function · Strong financial management and reporting skills
  • Advanced excel PPt . SPSS or Power BI knowledge is advantage
  • Strong skills around forward planning, identifying and mitigating risks, and controlling project change
  • Ability to work in a fast-paced environment, managing different streams of activity, and co-ordinating stakeholders across multiple teams
  • Strong interpersonal and team leading skills to deliver via others (e.g. research design experts)
  • Sound commercial awareness, e.g. of business objectives research needs to deliver to
  • Sound technical knowledge of research, including: questionnaires and research design, sampling theory and practice, consumer behaviour and marketing, recruitment, quantitative and qualitative methodologies
  • Sound knowledge of methodologies, including: marketing effectiveness brand & ad tracking, U&As, segmentation, pricing studies
  • Ability to build and manage excellent client relationships
  • Extremely well organised, with an unflinching focus on effective time management
  • Meticulous attention to detail


  • Project management accreditation (e.g. PRINCE2)

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold