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Data Scientist

121 Winterstoke Road, 121 Winterstoke Road UKI Cluster, England, United Kingdom, BS3 2LL

Data Scientist

121 Winterstoke Road | 121 Winterstoke Road UKI Cluster | England | United Kingdom | BS3 2LL

About us

Imperial Tobacco UK (ITUK) is one of the largest Fast Moving Consumer Goods (FMCG) companies in the United Kingdom.  Our mission is to create something better for the world’s smokers, whether that’s via a tobacco portfolio that offers consumers comprehensive brand choice or through our best-selling e-vapour brand, blu. ITUK is part of Imperial Brands PLC, a dynamic FTSE30 FMCG company, and is a certified Top Employer 2018.  For you, that represents an amazing opportunity - this is a place where ambitious, smart and independent people can really make an impact.

The role

Data Scientist
Permanent, full time
Competitive Salary + Benefits


Imperial Brands currently have an exciting opportunity for a Data Scientist to join our well-established UK insights & Intelligence team at our UK head office in Bristol. Reporting to the UK Intelligence Manager, the primary focus of the Data Scientist is to support the cluster in delivering its sales and marketing objectives, be that improving our products, optimising our marketing and pricing initiatives or making the business run better by modelling and automating processes.

Key accountabilities

  • Ensure all relevant information is collected through negotiation with relevant internal and external stakeholders, interrogate of internal databases, collecting third-party data or, working with the data engineer and IT teams, establishing new data feeds where required
  • Using relevant statistical techniques, create models to identify trends and patterns in data and the root causes of the changes
  • Create statistical models to predict the impact of recommended actions and initiatives such as price changes and activations. Run multiple scenario simulations to produce recommendations on the optimal actions
  • Analyse the behaviour, characteristics and purchasing patterns / spend for our consumers and customers (e.g. propensity modelling)
  • Effectively communicate the results of your analyses and make presecriptive recommendations for marketing and sales activity tailored to relevant consumer segments
  • Evaluate the impact of initiatives including metrics such as ROI and results vs expectations / forecasts

Skills & experience

  • Proven working experience as a data analyst or business data analyst (Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy)
  • Technical expertise regarding data models, data mining and segmentation techniques
  • Ideally some working knowledge of and experience with reporting packages and databases (SQL, PowerBI etc.) but this is not essential
  • Extensive knowledge of statistics, statistical models and experience using statistical packages for analysing datasets (SPSS, SAS, r Studio/r etc.)
  • Experience in at least one of the coding languages (Python etc.)
  • Experience of using Apache Spark, Scala, Databricks (Spark R), Azure Logic Apps or MS Azure Data Factory

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold