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Consumer Tracker Program Manager

Bristol, England, United Kingdom

Consumer Tracker Program Manager

  • NE02775
  • Bristol, England, United Kingdom

About Us

We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

As a Consumer Tracker Program Manager within CMI team, you will manage planning, execution and the overall delivery of Global Consumer Tracker survey on behalf of the Global Consumer Research Team.

Working closely with colleagues across central teams and markets, as well as leveraging external partners expertise, you will execute a high quality survey that delivers to agreed reporting cycles and annual budgets.

Key Accountabilities

  • Responsible for managing the overall delivery for the Global Consumer Tracker Survey
  • Develop annual survey plan (incl. market priorities, content focus, cadence etc) that meets the needs of stakeholders in markets and central functions, and aligns to broader IB strategy in terms of market and category footprint.
  • Fulfil Stakeholders’ analytical requests with regards to Consumer Tracker, advise on data interpretation, conduct additional analysis and report results as required
  • Support Stakeholders in formulating the role and contribution of Consumer Tracker data in specific projects, pilots and other learning initiatives
  • Design and execute analytical plans to help the Team gain a better understanding of overall consumer habits, relationships to category and brands, geographic pattern, etc
  • Monitor and report on the survey implementation progress in terms of adherence to schedule, quality requirements and financial commitments, identifying potential risks and proposing mitigating actions
  • Manage survey content and prioritise change requests to maximise the added-value while maintaining robustness of the data and consistency of reporting.
  • Manage relationships with external partners and support market teams with managing local fieldwork providers
  • Develop and embed tracker reporting and analysis solutions that enable Stakeholders to access and mine insight independently, providing guidance and support
  • Collaborate with Stakeholders and Data & Reporting Team to develop and improve standard reporting based on Consumer Tracker data
  • Continuously enhance Consumer Tracker added-value by streamlining execution and enriching reporting in line with evolving insight needs of the business
  • Continuously seek improvement of the survey tools (e.g. survey time reduction, greater modularity, sampling effectiveness).
  • Develop and share standards and best practices in leveraging CTS depth and scale for mining consumer insight

Key Relationships: 

Internal (Excluding Direct Team Manager): 

  • CMI
  • Data & Reporting Team
  • M&PM, NGP and Marketing teams

External : 

  • Specialist partner agencies
  • Local fieldwork providers
  • Analytical and reporting solution providers

Skills And Experience

Essential:

Skills

  • Strong data analysis and reporting skills
  • Ability to work in a fast-paced environment, managing different streams of activity, and co-ordinating stakeholders across multiple teams
  • Strong skills around forward planning, identifying and mitigating risks, and controlling project change

Expertise

  • Quantitative consumer research, incl. methodology, sampling, questionnaire design, data processing etc.

Experience

  • At least 3 years of experience of working in FMCG consumer research/insight
  • Experience in managing multi-market quantitative research projects

 Desirable:

Skills

  • Practical knowledge of SPSS

 Expertise

  • Good understanding of descriptive statistics and regression analysis.

 Experience

  • A mix of client side and agency experience is a plus

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays). and hybrid work.

Next Steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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1901

The year Imperial was founded through the
coming together of 13 UK family-run
businesses

33,000

Imperial employees worldwide

160

Number of markets worldwide in which our products are sold