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Consumer Research Manager

Madrid, Community of Madrid, Spain

Consumer Research Manager

  • NE03279
  • Madrid, Community of Madrid, Spain

About us

UP FOR AN Exciting New Challenge?

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

Location: Madrid (Spain) and Bristol (UK).

As a Consumer Research Project Manager within Imperial's Insights function, you will manage the overall delivery of research projects on behalf of the Central Research team.

Working closely with insights and marketing on local, region and global level colleagues plus third party suppliers, you will deliver high quality projects within agreed timeframes and budget.

The Imperial Brands business is transforming itself to gain competitive advantage by becoming truly consumer centric.

A new Insights function will be the central driving force behind this change, placed at the very heart of commercial decision-making within Imperial.

Within it, the Consumer Research Services team (CRS) team is a part of the Insights function, responsible for the timely provision of consumer information to key stakeholders while ensuring that the data and the collection methods meet relevant quality and compliance standards.

 As a Consumer Research Project Manager, you will:

  • Scoping, designing, and executing a variety of research projects for combustibles and NGP categories
  • Working with stakeholders to translate their business questions into robust research design
  • Guiding the objective interpretation of research findings
  • Manage 3rd party suppliers, project planning and budgeting
  • Liaise closely with the end stakeholders to make sure the project delivers to their needs

Principal Accountabilities

Responsible for managing the overall research project delivery for standard and custom ad-hoc projects, such as in-home user testing, ethnographies, full mix    testing, concept tests, shopper research etc.

  • Guiding and Supporting insight business partners (e.g., Heads of Cluster Insight, Regional Insight Managers etc) across different geographies in scoping consumer research project briefs. Translates business questions into research and analytical design.
  • Explores and proposes the optimal approach to answering business questions via consumer research, leveraging existing consumer knowledge, available data sources, internal and external expertise (e.g., research suppliers) as appropriate
  • Ensure that the projects you are responsible for:
  • Meet with internal and external quality standards
  • Align with common project management principles / techniques
  • Apply quality control / checking processes correctly
  • Deliver outputs against timescales
  • Escalate issues where needed
  • Manage risk, regulatory and legal matters appropriately
  • Works with the insight business partner to develop an engaging story that logically translates consumer data findings into conclusions and recommendations. Uses available knowledge to generate relevant consumer context to support the interpretation of the consumer data.
  • Manage any 3rd party research suppliers from IB supplier roster.
  • Help ensure objectivity of insights, by guiding the insight business partner’s ability to interpret consumer research findings, data and KPIs, in a way that is faithful to how the research was designed
  • Responsible for capturing, documenting, and sharing consumer research outcomes via Imperial consumer knowledge platforms.


  • Proficient level of Spanish and English
  • Experience of conducting research at agency side (minimum of 2-3 years)
  • Experience of research design and analysis within a consumer research function
  • Experience in stakeholder management in a matrix organization
  • Experience in conducting quantitative and qualitative methodologies
  • Sound knowledge of methodologies, including in-home usage testing, ethnographic research, concept testing, pre/post initiative testing, shopper, marketing effectiveness brand & ad tracking, U&As, segmentation, pricing studies
  • Sound commercial awareness, e.g. of business objectives research needs to deliver to
  • Ability to synthesize data reports into easily digestible reports
  • Sound analysis and presentation skills
  • Proactive mindset & approach
  • Highly organised, accurate and thorough in approach to work/tasks.
  • Willingness to learn
  • Highly collaborative.


Imperial Brands offers a competitive salary package, 26 days of holidays plus 2 additional days for Christmas and all Spanish public holidays.

Be part of an international team, dynamic and friendly environment where every day is a different day.

Dedicated time for your professional development (Career Development programs, Mentorship opportunities, and access to Learning courses).

Good Gym membership discounts.

Work Life Balance - Flexible working hours.


Interested applicants should apply with their CV highlighting their suitability for the role.

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