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Consumer Insight Researcher

Physics Road, Nerudia Liverpool, England, United Kingdom, L24 9HP

Consumer Insight Researcher

Physics Road | Nerudia Liverpool | England | United Kingdom | L24 9HP

About us

Originally founded in 2013 by industry pioneers David Newns and Chris Lord, Nerudia quickly developed a strong track record of developing innovative nicotine products to encourage smokers to switch to less harmful alternatives. In 2017 we became part of Imperial Brands PLC, a dynamic FTSE100 fast-moving consumer goods company with around 33,000 employees worldwide.

We are now Imperial’s home of R&D for Next Generation Products (NGP) and have a number of products on the market including the Blu e-cig range and Pulze.

The role

Liverpool based


Competitive salary 

As Consumer Insight Researcher, you will assist in advising and supporting the design and development of Next Generation Products (NGP) required for the company`s ambitious innovation programme and growth plans. 

Consumer Technical Insights is a key part of Next Generation Product development. It brings consumer technical insights out of qualitative, quantitative and sensory consumer research to drive the delivery of outstanding innovations and preferred products in the market place.

The CTI Expert will work together with the CTI Manager and other insight and innovation functions to implement the right strategic consumer understanding for project delivery based on real consumer technical insights.  To have impact on innovation programme, the CTI Expert needs to demonstrate a keenness for sensory and consumer qualitative & quantitative methods and a desire to learn how these can be applied effectively. 

Due to our ambitious growth plans, we will be filling a number of positions covering this role description and have the opportunity to recruit candidates with different levels of experience. 

Key accountabilities

Consumer & Product (Sensory) Insights for NGP Innovation

Work together with the CTI manager and other multi-disciplinary project teams to deliver consumer and product insights to guide the development of superior consumer experiences by shaping and delivering on target attributes and benefits for NGP.

  • Help propose, design and implement consumer research to assess the performance of product/pack prototypes on the key attributes and benefits. 
  • Interpret and share results ensuring a clear understanding of how these translate meaningfully to projects and brand strategy. 

Insight Generation and Translation into New NGP Opportunities 

  • Proactively leverage consumer, market and product insights and combine these with science/technology insights to identify opportunities for product innovation. 
  • Support projects involved in the creation of differentiating technology.  

Excellence in Consumer Insight Techniques & Sensory Evaluation 

  • Keep abreast of internal and external developments in consumer research techniques and sensory evaluation methodology and apply knowledge for product improvement and innovation. 
  • Evaluate potential opportunities with scientific rigor and diligence to ensure applicability of insights to innovation. 

Skills & experience

  • BSc/ MSc/ PhD qualification or equivalent in human sciences (e.g. psychology, social science, food science, marketing). 
  • A minimum 5+ years of experience in a consumer (technical) insight role or MR agency with leading edge understanding of product testing. 
  • A keen interest and understanding in consumer and sensory research techniques (qual and quant) used for improved and new product development.
  • Significant experience within FMCG, consumer health companies or market research. 
  • The ability to effectively turn consumer feedback into inspiring actions & recommendations. 
  • Experience in insight generation, deep consumer understanding, product evaluation and claims support studies. 
  • The ability to integrate sensory and consumer methods into broader research initiatives, integrate data and draw conclusions that can steer project briefs and business direction. 
  • Ability to work independently and as part of a team, always with a strong bias for action.

What we offer

Nerudia offers a competitive salary package including 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays and the option to buy 5 additional days).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

Opening date: 7th February 2020

Closing date: 8th March 2020

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold