Consumer Activation Manager

About us

We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

The Consumer Experience Manager will support Head of Consumer Experience and Marketing Capability with building out consumer engagement capability as part of the Brand & Marketing centre of expertise. 

This is a exciting opportunity for someone to join a brand new team looking to develop themselves in a large, fast paced global organisation. You will build relationships on a global level with a number of stakeholders and teams. 

You will deliver advice and expertise on how to best engage with consumers and deliver consumer engagement playbook / implementation guidelines and toolkits. You will develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) in different market environments and for different consumer types / segments and create implementation guidelines in collaboration with tier 1 markets and ready for localisation for tier 2 and 3 markets. You will work on high value projects and have the exposure to shape how we work moving forward. 

The role is based in Bristol with a 50 / 50 hybrid working model. 

Principle accountabilities

• Develop consumer engagement playbook and toolkit for relevant consumer segments and / or markets
• Develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) for market environments and consumer types / segments
• Create implementation guidelines in collaboration with Tier 1 markets and/or Tier 2 lead market ready for localisation for tier 2 and 3 markets
• Collaborate closely with Regional Marketing/Clusters / Markets to ensure full understanding and application of consumer engagement techniques and implementation guidelines
• Collaborate with Insights to get access to consumer metrics and market intelligence
• Use brand activation and identity guidelines developed by brand teams as well as best practice guidelines from the activation CoE to create most impactful toolkits that will enable best consumer experience and ROI

Key skills and experience required

• Activation experience at global and local level
• Previous brand marketing experience
• Previous experience of working within Consumer Activation, Consumer Experience, Brand Activation or Marketing roles
• Previous FMCG experience would be an advantage
• Experience of working with stakeholders on various projects
• Outstanding English verbal, written and interpersonal communications skill
• Commercial understanding combined with strong analytical skills
• Demonstrated ability to think both strategically and creatively
• Experience of using customer and market insight to drive commercial gain
• Highly collaborative
• Creative and entrepreneurial spirit

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, hybrid working and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role; based on the key skills and experience required