Channel Development & Brand Activation Specialist - Hybrid

The Role

Take your career to the next level with Imperial Brands PLC by joining our innovative marketing team. As part of our dynamic Next Generation Products (NGP) division, you'll have the unique opportunity to drive impactful strategies and shape brand experiences that redefine the market.

In the role of Channel Development & Brand Activation Specialist, you'll spearhead initiatives to expand the reach and visibility of our NGP portfolio. Your work will focus on enhancing brand awareness, increasing product availability, and creating sales opportunities through innovative business development strategies, event planning, and ambassador management.

Be a key player in shaping the future of our brand while thriving in a fast-paced, collaborative environment. Join us and make your mark today!

Principal Accountabilities

• Business Development: Identify and capitalize on growth opportunities in new markets; Develop and implement strategic long-term plans to expand product reach.
• Brand Activation: Plan and execute brand activations at events of various scales; Ensure high engagement and exposure to target audiences in high-traffic locations.
• Ambassador & Client Management: Oversee a team of 3 commercial ambassadors; Develop a decentralized HORECA (Hotels, Restaurants, Cafés) point-of-sale network; Build strong relationships with clients and manage accounts for key opportunities.
• Data Analysis: Analyze sales data and trends to measure ROI; Utilize CRM and productivity tools like Microsoft Excel and PowerPoint.

Skills and Experience Required

• Proven experience in field marketing, brand activation, or business development, ideally in FMCG, retail, or hospitality sectors.
• Strong skills in channel strategy development and performance optimization.
• Proficiency in sales, negotiation, event planning, and account management.
• Entrepreneurial mindset with excellent communication skills and creativity.
• Driver’s license and flexibility to travel across regions (Porto, Lisbon, Algarve).
• Fluency in English and Portuguese. 

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.