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Centre of Expertise and Marketing Capability Manager

Bristol, England, United Kingdom

Centre of Expertise and Marketing Capability Manager

  • NE02139
  • Bristol, England, United Kingdom

The role

Centre of Expertise and Marketing Capability Manager is a role in Global Consumer Marketing function that will support the Head of Consumer Experience and Marketing Capability with the set up and evolvement of best practice guidelines and standards of consumer marketing and brand management.

This will involve creating personas for global consumer typologies, developing consumer journeys, creating best practice playbooks and implementation guidelines to be utilised by Clusters / Markets (when working on brand initiative activation) and coordinating trainings and workshops on marketing best practice.

The role will work with Clusters / markets to set omnichannel strategy and drive omnichannel performance, bringing omni-channel best practice for dark and light markets. The role will also work with Marketing Effectiveness Manager to embed effectiveness and optimisation opportunities.

Another key aspect of the role will be building a global marketing engagement community to enable collaboration across brand and marketing teams at the central, regional and cluster / market level. You will report to the Head of Consumer Experience and Marketing Capability and will closely collaborate with other CCO functions such as Regional and Cluster Marketing and Multi-Regional Brand Management.

Key accountabilities

  • Monitor and share activation best practice within and outside tobacco as input for the setting and evolution of global best practice guidelines and standards of consumer marketing and brand management
  • Create and bring to life personas for global consumer typologies, develop consumer journeys and create best practice playbooks and implementation guidelines
  • Embed effectiveness optimisation opportunities § Create capability communication/ training materials and coordinate trainings and workshops in collaboration with third parties
  • Support Head of Consumer Experience and Marketing Capability with building marketing community and organising Brand Community Meetings and building engagement community to enable collaboration across all brand teams
  • Support Head of Consumer Experience and Marketing Capability with developing omni-channel thinking for light and dark markets

Skills & experience

Essential

  • Educated to degree level in relevant field
  • Outstanding English verbal, written and interpersonal communications skill
  • Brand and marketing experience
  • Good knowledge of marketing techniques and platforms
  • Demonstrated ability to think both strategically and creatively
  • Experience of using customer and market insight to drive commercial gain
  • Strong planning and organisational skills
  • Highly collaborative
  • Activation experience


Desirable

  • Tobacco sector experience

What we offer

Next steps

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1901

The year Imperial was founded through the
coming together of 13 UK family-run
businesses

33,000

Imperial employees worldwide

160

Number of markets worldwide in which our products are sold