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Category Insights Manager

Amsterdam, North Holland, Netherlands

Category Insights Manager

  • NE02937
  • Amsterdam, North Holland, Netherlands

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

Location: Amsterdam or London

NGP Insight is a lean, senior and agile team with a challenger mindset. As a Category Insight Manager, you will be driving this agility by providing timely and relevant insights across the Category team to support consumer-centric decision making and bringing a fresh perspective to problem-solving.

You will play a pivot role in collating intelligence and synthesising into insight products to support the development of differentiated consumer-centric propositions to achieve the Category specific consumer and commercial objectives. You will be the voice of the consumer within the category, working closely with the Category Director and the wider Category team, and are expected to lead the development and articulation of a deep understanding of consumer motivations and drivers, attitudes, needs and behaviours.

The Category Insights Manager will have a good understanding of the broad activities of Global Insight including Consumer Research, Pricing & Excise, Competitor & Market Intelligence across the NGP business. This role will be responsible for leading specific Insight programmes, coordinating multiple stakeholders to meet competing priorities and deliver Insights in a timely manner. You will also need to interpret and collate Insights developed in the global team and translate to NGP specific actions.

Principle accountabilities

  • Support the creation, prioritisation and delivery of the NGP Insight strategy and roadmap by collating and prioritising category specific insight need across the category team
  • Together with the broader NGP Insight Team, actively contribute to the development of cross-category consumer strategy, standards and insight products owned by the global team, making sure they are suitable for use within the category and is representing the voice of the consumer
  • Work with the category team to deliver against priority needs through efficient & highly targeted resource allocation, drawing on central resources to add capacity or capability where needed
  • Responsible for collating intelligence, using centralised insight product and resources, and synthesising into insight products to guide must-win-battles and support
    • Creation and championing a unified and deep understanding of our consumers to drive fact-based decision making (including embedding of globally developed consumer segmentation)
    • Category strategy development within guardrails provided
    • Portfolio development opportunity identification and decisions
    • Brand strategy development and performance reporting
    • Innovation insights post ‘discover’ phase
    • Creation of pricing guardrails
  • Aligned with the category requirements and priorities, working with the Global Team (including Data and Research Services) to obtain primary research and/or data outputs in a timely manner. Includes writing research briefings and input into methodology selection
  • Support the agile development of Global Insight best practice (methodologies, solutions, tools) and be an active member of the Insight community
  • Work with, collate and synthesise a wide variety of insight sources, including: sensory, trends and foresight, consumer behaviours/needs/drivers, segmentation, attitudinal analysis, data science, behavioural science, competitor, market, pricing, ad hoc qualitative and quantitative research
  • You will synthesize different data sources to create actionable, commercially sound recommendations that are grounded in facts. You will challenge and guide the category team around the implications / “so what”, and work with them to ensure they are turned into action
  • Champion the voice of the consumer and customer within the organisation. Via inspiring, customer-centric storytelling you will lead by example in the creation of a “curious” organisation, demanding of insights to help challenge decision-making.
  • Ensure that outcomes and learnings from insight are recorded, shared, and used for continual improvement. Help foster a culture of learning by facilitating insight sharing within and across the NGP landscape.
  • Support the Finance Manager to provide relevant consumer and market insights for the development of business cases and the development of project relevant KPI framework
  • Responsible for reporting back into the business the outcomes of actions taken from insights, to continuously demonstrate how insights are driving value
  • Create and deliver analysis and presentation content for QBR, ExCom, Board and Divisional DRG
  • Manage relationships with agencies and third parties in the delivery of Insight projects
  • Take part in cross-functional forums and projects, providing Category-specific analytical leadership and Insight support to wider Marketing, Finance and Commercial teams
  • Overall responsibility for adhering to budgetary allocations in the category
  • Ensure governance, processes and regulatory structures are followed across the category

Essential skills and experience required

  • Extensive experience in sectors that demonstrate fast pace, entrepreneurialism and high levels of innovation
  • A proven track record in owning, developing and extending the entire Insight roadmap within a fast growth technology / digital consumer-centric business
  • Highly numerate
  • Ability to balance close interaction and alignment across the organisation – track record of building trusted business partner relationships
  • Finger on the pulse of the latest trends; constantly thinking about how to innovate and challenge the status quo to meet the needs of tomorrow.
  • Ability to balance competing priorities of consumer need and business need
  • Create an environment of trust and transparency
  • Demonstrate strong leadership skills with an ability to motivate a multi matrix team
  • Proven track record of delivering strong growth results
  • Outstanding communication and interpersonal abilities
  • A distinct do-er mentality with extensive experience working in a fast-changing, hands-on environment

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
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