Business Intelligence Lead (m/f/d)

The Role

Are you ready to turn data into decisive action? We’re seeking a sharp, commercially minded insights professional to deliver clear, timely analysis that guides strategy across our German market. In this role, you’ll drive forecasting, market reporting, and performance measurement, providing leaders with the intelligence they need to strengthen competitiveness and improve operational efficiency. If you excel at making complex trends understandable, ensuring data quality, and influencing key decisions through impactful reporting, this is your opportunity to shape the direction of our business.

Location: Hamburg, Germany

Principle Accountabilities

• Deliver precise, timely data and clear performance reporting to support tactical and strategic decision-making across the German business.
• Lead market intelligence, identifying trends, opportunities, risks, and competitor performance to strengthen competitive advantage.
• Own the Demand Pillar of Integrated Business Planning, including market size, share, and demand forecasting for combustibles and reduced-risk products.
• Manage core strategic analyses and processes, including Profit Pool outlooks, business case development, and annual Strategic and Operational planning.
• Contribute to senior management and Group reporting, ensuring consistent, insightful updates on market size, share, and overall performance.
• Drive operational efficiency and digitalisation initiatives while ensuring the accuracy, consistency, and quality of all data and analysis.

Skills and Experience Required

• Degree-level education in a relevant field
• Proven Track Record in Planning & Forecasting & Reporting
• Commercially savvy with ability to translate complex data into simple, actionable stories
• Confident and persuasive communicator, able to influence stakeholders up to C-suite level
• Strong analytical skills with a rigorous, data-driven approach to recommendations
• Highly collaborative with a focus on coordination and knowledge sharing
• Strong leadership and interpersonal skills to inspire and influence across functions

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.