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Brand Manager (m/f/d)

Vienna, Austria

Brand Manager (m/f/d)

  • DE00653
  • Vienna, Austria

About us

We’re a truly international company. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP (next generation products) business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

For our Brand & Consumer Marketing team, we are looking for a Brand Manager (m/f/d).

The role

In the role as Brand Manager (m/f/d) (Combustible Tobacco & Next Generation Products) you are responsible for developing, planning and executing marketing concepts for all categories and channels. On top the role is dedicated to support our successful OND (Oral Nicotine Delivery, nicotine pouches) agenda in regards to social medial and other digital platforms in cooperation with group and local digital agencies along with the Austrian legal requirements. As a competent contact partner (m/f/d), you advice and support our OND Senior Brand Manager in delivering the business plan targets and you report directly to the Head of Brand & Consumer Marketing Manager. The role will cover all categories (Combustible Tobacco, Electronic Vaping Products, Tobacco free nicotine pouches) in Austria and Switzerland.

What are your major duties?

  • Analyse Market figures to monitor success and potentials
  • Create Business Cases, BAP’s (investment application forms), PIDs (product initiative documents) and support on internal presentations, workshops and other business needs
  • Reporting of all executional activities on the given touchpoints
  • Support of Senior Brand Manager on Oral Nicotine Delivery projects
  • Management of agencies (global & local)
  • Sales Cycle Coordination & preparation of field force presentation
  • Website & Social Media content management for relevant categories
  • Legal Check of new initiatives, ideas, campaigns based on local regulatory (CLP, tobacco law, etc.)
  • Evaluate new opportunities for activation touchpoints
  • Budget control of self-owned projects

Who are you?

  • You hold a university degree in the area of Sales & Marketing or related fields
  • 3 years of relevant professional experience in the described area
  • Basic knowledge of Social Media Marketing
  • Good skills in Microsoft Office programs
  • Excellent communication skills
  • Fluent in German and English (both written and spoken) and good command of French (desirable)
  • Good analytical skills and a commercial mindset
  • Ability to analyse more complex data sets and translate into opportunities and actions
  • A confident manner and a strong sense of responsibility
  • Flexible, open, honest and willing mindset

What do we offer?

Imperial Brands offers an independent full-time position with room for initiative within an international and dynamic organization. Our company culture is characterized by openness, drive and enthusiasm. We provide an attractive salary with various additional benefits.


If you are interested in this vacancy, please send your CV and motivation letter by clicking on the “apply” button on the page.

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The year Imperial was founded through the
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