We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
The Brand Executive role is a position within the UK&I Cluster, reporting to the Senior Brand & Portfolio Manager, working within a team of Brand Executives and Brand Managers.
The Brand Executive role works within project teams to support Brand Managers. They work closely with the Insights team, Category teams and creative agencies to translate brand strategies into actionable guidelines, assets and toolkits. Brand Executives confidently and independently access and analyse consumer insights to identify commercial opportunities and innovation requirements, sharing these in a meaningful way with key decision makers. They also support Brand Managers in developing business cases and work closely with agency colleagues to provide direction, address questions and resolve issues on specific projects in order to deliver creative advantage over competitors.
The Brand Executives will work closely with the Planning Executives to ensure brand strategies and recommendations are integrated into the brand activity plan. Likewise they will work closed with Project Co-ordinators as part of a project team to ensure all brand guidelines, assets and toolkits are delivered on-time and aligned to the project plan. The Brand Executives will work closely with colleagues within the Category and Innovation teams to explore and define brand innovation opportunities, building the business case for approval before passing the project management and realisation of the initiative over to the Planning Executives.
Internal (excluding direct team and manager)
Education, Qualifications, Skills and Experience
What we offer
Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and hybrid work.
Interested applicants should apply with their CV highlighting their suitability for the role.
The year Imperial was founded through the
coming together of 13 UK family-run
Imperial employees worldwide
Number of markets worldwide in which our products are sold