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Consumer & Biometrics Researcher

Physics Road, Nerudia Liverpool, England, United Kingdom, L24 9HP

Consumer & Biometrics Researcher

  • NE02852
  • Physics Road, Nerudia Liverpool, England, United Kingdom, L24 9HP

The Role

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role of Consumer & Biometrics Researcher is to support and facilitate the design and development of Next Generation Products (NGP) required for the company`s ambitious innovation programme and growth plans. Consumer understanding from Technical and Emotional Insight perspective is a key part of Next Generation Product development. It brings consumer technical insights out of qualitative, quantitative and sensory consumer research to drive the delivery of outstanding innovations and preferred products in the market place. In addition we seek to understand the emotional and physiological impact of our products on consumers.The Consumer & Biometrics Researcher will work together with the Consumer Technical Insight (CTI) Manager and other members of the CTI and NGP team to implement the right strategic consumer understanding plans for project delivery and future Next Generation Nicotine understanding. To have impact on innovation programme, the Consumer & Biometrics Researcher needs to demonstrate expertise in the application of psychological approaches and other qualitative & quantitative methods used in consumer research.

The role of Consumer & Biometrics Researcher involves understanding how the product features impact emotion and health during use. As such we seek experience in the application and interpretation of emotional and biometric assessments such as GSR, respiration and heart rate monitoring, body temperature, skin pH, eye tracking, facial coding, FEMG and EEG. In line with our ‘Healthier Future’ strategy these skills enable us to analyse different biometrics during consumer interactions to understand physical/health impact of using our products.

Additional Information


The Imperial Brands business is going through a major transformation, with a new CEO setting an ambitious and exciting vision for the future. One major change is the creation of a new Chief Consumer Office (CCO) – a central function which covers Innovation, Insight, Marketing and Portfolio Management and Imperial’s next-generation propositions (NGP).

The Innovation function forms a critical part of this CCO structure. The department will be organised around key innovation capabilities, with one Innovation team delivering across all categories (Combustibles, EVP, HTP and OND). The role of Innovation will be to enable Imperial to deliver consumer-centric, commercially viable innovations that are aligned with the business strategy. Innovation will achieve this through:

  • Delivering R&D activities: End-to-end technical design and delivery of innovation products and packs, leveraging both in-house capabilities and external parties to facilitate the exploration and launch of category-led, consumer-centric innovations into market.
  • Developing partnerships: The Innovation function will collaborate closely with Procurement to build strong relationships with partners and third parties to underpin a lean and agile delivery model that enables speed to market.
  • Facilitating development of the innovation funnel: Guide Imperial to make the right business decisions about innovation projects through identifying future technical solutions and supporting cross-category generation, qualification and prioritisation of solution opportunity areas based on consumer, competitor and market insights.
  • Stewarding the innovation pipeline and process: The Innovation function oversees Imperial’s innovation process, from Ideation to Launch. The Process and Governance pillar of the Innovation function owns this enterprise-wide process and drives continuous improvement to ensure more efficient and effective delivery of innovation. The team will also manage the portfolio of projects through the stage gates, ensure adherence to the relevant branches of the process and run the governance forums to ensure timely, insight-led decision making and OTIF delivery
  • To have impact on the innovation programme, the CTI Researcher needs to demonstrate consumer centric design vision, curiosity, deep technical design skills, a collaborative mindset, excellent influencing and team building skills.

Principle Accountabilities

Consumer & Product (Sensory) Insights for NGP Innovation

  • Work together with the CTI manager and other multi-disciplinary project teams to deliver consumer and product insights to guide the development of superior consumer experiences by shaping and delivering on target attributes and benefits for our products.
  • Help to implement and leverage the value of emotional / biometric assessments; GSR, Respiration and Heart rate monitoring, eye tracking, facial coding, FEMG and EEG - to relevant NGP research projects.
  • Utilise qualitative research skills to effectively explore with consumers early stage product ideas and prototypes.
  • Help propose, design and implement consumer research by application of skills in questionnaire development and experimental study design.
  • Utilise these approaches to assess the performance of product/pack prototypes on the key attributes and benefits and feedback results to stakeholders.
  • Help to define and refine key consumer insights (preference drivers, segmentation, needs, etc.) to drive product development and innovation.
  • Working with other innovation teams, help to identify, develop and recommend new research approaches to provide a deep and informed understanding of consumer benefits and needs.

Insight Generation and Translation into New Opportunities

  • Proactively leverage consumer, market and product insights and combine these with science/technology insights to identify opportunities for product innovation.
  • Support and input into projects involved in the creation of new and differentiating technology.

Excellence in Consumer Insight Techniques & Qualitative Research Skills

  • Scope and share any internal and external developments in consumer research techniques and sensory evaluation methodology.
  • Evaluate research options/opportunities with scientific rigor and diligence to ensure applicability of insights to the innovation.
  • Identify consumer research approaches to support project objectives.
  • Ensure full compliance with safety and ethical standards for product testing.

Global Remit


Operates in:






Geographic Region



Key Skills & Experience


  • BSc/ MSc qualification or equivalent in human sciences (e.g. psychology, social science, food science).
  • Experience or knowledge/interest in the implementation of emotional and biometric assessments including the interpretation of data for commercial or clinical understanding.
  • An understanding of consumer research techniques (particularly qualitative research skills).
  • An understanding of emotional measurement tools (including mood, emotion and wellbeing questionnaires and experimental paradigms).
  • A passion to integrate sensory and consumer methods into broader research initiatives, integrate data and draw conclusions that can steer project briefs and business direction.
  • Ability to work independently and as part of a team, always with a strong bias for action.


  • Experience within FMCG, consumer health companies or market research.
  • Past experience in a consumer (technical) insight, clinical, sensory evaluation or MR agency role.
  • The ability to effectively translate consumer feedback into actionable recommendations.
  • Experience in qualitative research techniques and group facilitation / moderation
  • Experience in insight generation, deep consumer understanding, product evaluation and claims support studies.

What We Offer

Competitive salary, bonus scheme, pension, and 25 days holiday (with an additional 4 days on top to cover the Christmas period, and bank holidays), flexible working policy, corporate discounts, Health Cash Plan, and other wellbeing initiatives

Next Steps

Interested applicants are encouraged to apply, highlighting their suitability for the above post. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold