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Insights Analyst

Bristol, England, United Kingdom

Insights Analyst

  • NE02886
  • Bristol, England, United Kingdom

About us

We're a truly international company, forth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

Please note: this is a 12 month fixed term role. 

The role

The UK & Ireland cluster Insight Analyst position creates actionable insights within the Cluster team. Working within consumer insights, you will be part of a team which creates and delivers data insights & analysis to drive consumer focusses business decisions.  This is a highly impactful role within the cluster, you will be expected to collaborate across multiple departments and engage at all levels in order to provide insights and make recommendations  to effect real change.

The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence business decision-making within the Cluster. You will take responsibility for delivering insights related to key business processes such as: business planning, setting performance KPI’s, strategic pricing, forecasting & brand insights

To do this, requires a deep understanding of the commercial, consumer and regulatory realities within the UK & Irish markets, and an expert knowledge of relevant insight techniques, to ensure recommendations are grounded in consumer fact.

Principle accountabilities

  • Collate and prioritise insight needs amongst your business stakeholder set, working with the Head of Cluster Insights and Cluster Insight Manager(s) to allocate resources effectively to deliver to priority needs, and identifying resourcing and capability requirements
  • Work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Work with members of your Cluster insight team to translate business needs into robust insight requirements
  • Make best use of central, self-serve resources such as the global Insight Hub, best-practice toolkits, reporting templates etc, developing a sound understanding of how these work
  • For more complex or bespoke priority needs, draw on specialist knowledge and resources from experience and central Consumer Marketing Intelligence teams, research, data, and analytics teams by drafting a business case for their assistance
  • Be able to deliver a clear view of consumer needs and commercial economics to aid decision making
  • Learn swiftly how to provide actionable, commercially sound recommendations that are grounded in facts. You will use independent consumer insights to support the Head of Cluster Insights and Cluster Insight Managers to drive data driven decision making and challenge perceptions when required
  • You will assist stakeholders with regards to next steps, e.g. refining solutions, building business cases etc.
  • Responsibility for delivering consistently high-quality insight outputs, in accordance with centrally set standards and within agreed delivery timescales / terms of the service level agreements
  • Use experience of varied research techniques and collaborate with Brand and consumer marketing teams to produce consumer research briefs for central teams to action and deliver

Key skills and experience required

  • Developing knowledge of insight techniques across Brand, Marketing and Pricing with the ability to apply innovation learnings to inform NPD / product launches
  • Strong analysis skills: can work with mass data, multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Can present and tell stories in a persuasive, articulate and engaging way, challenging stakeholder perspectives
  • Able to develop close stakeholder relationships whilst applying an objective, insight-driven lens to key business problems
  • Ability to embrace change in established operational techniques and practices
  • Ability to work autonomously, using relative methods, tools and techniques to provide actionable insights
  • Comfortable with working virtually and in person across different geographies
  • Collaborative mindset, keen to play an active role in the global Insight community
  • Experience of creating consumer research briefs and analysing outputs to produce consumer focussed business recommendations
  • FMCG experience would be beneficial but is not essential 

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and a hybrid working model.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold