We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
The NGP Insight Analyst is an integral member of the wider NGP Insight team. Reporting to the NGP Insight Director you will be supporting the wider NGP Insight agenda and provide specific support to the Category Insight Leads (HT/EVP/OND). Ownership for Insight standards and frameworks (for example, consumer segmentation, cross category and footprint priorities, innovation process and “discovery” phase, evaluations of key global initiatives, consumer adoption models) will sit with the global team, not at category level. This role will be critical in supporting the articulation of the NGP requirements to feed into the global team Similarly, instead of collecting and analysing all available data, the NGP Insight function will outline their requirements. The data collection (including data strategy, governance, quality), systemisation (database and tools), initial analysis and creation of standard reports will be done by the global team. The NGP Insight team and particularly this role is a key customer instead, using and synthesising the different data sources to support the Category Insight Leads to create implications / the “so what” to challenge the category team and ensuring they are turned into action Research requirements will no longer be identified and executed at category level. The insight gap identification, requirements and specifically the creation of research briefs sits within the remit of this role. Once this is done it will be handed over to the global team who will design and execute the research. Once the research is completed it will be made available to the NGP Insights team who in turn will use it and combine with other pieces of insights to turn it into action
• Supporting the Category Insight Leads and NGP Insight Director • Aid the creation of insight products through analytical work on individual insight pieces and reports and discovery of emerging patterns. Continuously evaluating gaps in consumer understanding, formulate and align key strategic business questions and work closely with the Category Insight Leads to identify ways to close the gaps • Contributing and supporting the Category Insights Leads in the review and synthesis of final insight products, conclusions and recommendations to guide must-win-battles and support • Creation and championing a unified and deep understanding of our consumers to drive fact-based decision making (including embedding of globally developed consumer segmentation) • Category strategy development within guardrails provided • Portfolio development opportunity identification and decisions • Brand strategy development and performance reporting • Innovation insights post ‘discover’ phase • Creation of pricing guardrails • Support ongoing requests for analysis and presentation content that go beyond the scope of globally developed insight reports • The role plays a key role in interfacing with global teams in terms of coordinating and feeding in the NGP requirements and briefs (what goes “upstream” to global teams) as well as checking the validity, consistency and timely delivery of global insight products (what is delivered “downstream” by the global teams) – Act as connectors between Insights COE, wider Insights community, Category and Business Teams • Works closely with the specialist COE teams to commission Insight requirements on behalf of Category - liaising with team to scope requirements and receive insights and data reports - interpreting them for Category team and key stakeholders - using to inform consumer based decision-making and use storytelling to build engagement and understanding • Support the finance team in business case development • Champion the voice of the consumer and customer within the organisation. Via inspiring, customer-centric storytelling you will lead by example in the creation of a “curious” organisation, demanding of insights to help challenge decision-making. • Ensure that outcomes and learnings from insight are recorded, shared • Responsible for keeping track of outcomes of actions taken from insights and the value they have created KPIs: • Internal NPS (or CSAT) • Internal project benchmarks (% of output meeting standards) • Core market share growth • Group Commercial Objectives
Skills & experience
Essential · Bachelor’s Degree or equivalent · Must be competent working with a wide variety of insight sources and methodologies (research, pricing, trends, analytics, consumer segmentation and motivation models) · Able to continuously refine and optimise processes and approaches in an effort to better understand the consumer · Meticulous and detail-oriented with excellent verbal and written skills and the ability to make persuasive arguments and articulate key messages · Demonstrable excellent analytical problem solving and ability to transform analysis and insight into meaningful, storytelling presentations · Highly numerate · Ability to meet ambitious deadlines and deliver high-quality work on schedule, including quickly turning around research plans and reports · Excellent interpersonal and social skills, cultural sensitivity and the ability to create enthusiasm for new and different approaches · Self-aware and able to adapt to different situations, business demands and stakeholders Desirable · Professional qualifications in Insight or Market Research · Exposure to or experience working with Analytics
What we offer
Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their CV highlighting their suitability for the role.
The year Imperial was founded through the
coming together of 13 UK family-run
Imperial employees worldwide
Number of markets worldwide in which our products are sold