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Regional Marketing Manager Combustibles (AAA)

Bristol, England, United Kingdom

Regional Marketing Manager Combustibles (AAA)

  • NE02231
  • Bristol, England, United Kingdom


Regional Marketing Manager (Combustibles) will support Head of Regional Marketing Manager Combustibles in driving alignment between centrally led consumer and portfolio strategy and commercial planning / decision-making in clusters and markets, as well as supporting clusters in driving key strategic priorities (Must Win Battles) and performance.

The role will have a regional remit spanning consumer marketing and portfolio management. The role will have an overview of all marketing and brand-related activities happening in respective clusters for the region and will be responsible for ensuring that centrally led strategy is embedded in markets and enables in year P&L delivery. They will also serve as the go-to-person for clusters to drive performance and key priorities/ MWB.


  • Ensure that regional brands are optimally positioned to drive success across relevant consumer segment leveraging local consumer knowledge and central marketing expertise
  • Facilitate the production of the integrated consumer plan by coordinating per-market consumer plans from respective markets
  • Participate in and drive strategic thinking, integrating and inputting cross-market viewpoints and driving centrally led strategy into clusters, enabling in-year P&L delivery
  • Manage operational projects at the regional level, working by leading and co-ordinating cross-functional teams working in an agile way to achieve key regional objectives
  • Act as a go-to-person for regional clusters to drive performance and key priorities/ MWB
  • Support Senior Regional Marketing Manager with portfolio and brand strategy
  • Champion the consumer and drive adoption of best practice coming from central CCO teams into region

Critical Decisions:

Support Head of Regional Marketing - Combustibles with:

  • Approve budget and targets for consumer marketing activities
  • Approve in-year changes to targets, budgets and plans (above cluster thresholds)
  • Approve per-market consumer plan

Key Capabilities:

  • Clear understanding of the internal and external environment, drivers, enablers and challenges
  • Consumer strategy
  • Portfolio Strategy
  • Consumer Insight
  • Shape and drive winning strategies
  • Strategy facilitation and co-creation
  • Performance measurement

Business strategy, data analysis and digital marketing (B2C)

Key Relationships:

Internal (excluding direct team and manager)

  • Portfolio Management
  • Multi-Regional Brand Management
  • Consumer Marketing
  • Cluster marketing
  • Regions, including Trade Marketing teams
  • Innovation
  • MSC
  • Finance
  • Group strategy
  • Global Insight
  • IT


  • Third party agencies



  • Educated to degree level in relevant field
  • Strong project management skills
  • Highly commercial
  • Experience of using consumer and market insight to drive commercial gain
  • Experience of marketing within a restricted industry (e.g. tobacco, gambling)
  • Highly collaborative
  • Sector experience across FMCG


  • Tobacco sector experience

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