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Brand Manager (6 Months Maternity Cover)

Madrid, Community of Madrid, Spain

Brand Manager (6 Months Maternity Cover)

  • NE02165
  • Madrid, Community of Madrid, Spain

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

As a Brand Manager you will work together with the Marketing team in the definition of the brand strategy, communication and promotion policies proposing marketing action plans and following and implementing them in line with the Company Marketing strategy for the brand.

Key accountabilities

  • Recommend strategy for brand(s) in charge
  • Develop and implement brand plans to achieve the objectives
  • Analyse the market and portfolio evolution detecting new opportunities and evaluate performance of marketing activities
  • Manage NPD with Central Marketing and factories
  • Recommend and manage the brand marketing A&P budget
  • Work in tandem with key internal stakeholders in order to achieve brand objectives
  • Brief sales team on brand activities and marketing objectives
  • Ensure legal sign off of all consumer activity
  • Manage an Assistant Brand Manager if assigned to this position

Skills & experience

  • Proven relevant experience as Product Manager
  • Marketing post degree courses or MBA desirable
  • Fluent English
  • Marketing fundamentals
  • Research tools
  • Legal framework
  • Manage Microsoft Office (Very high in PPT and Excel)

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period)

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Apply Now

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold