Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Portfolio Strategy Manager

Bristol, England, United Kingdom

Portfolio Strategy Manager

  • NE02134
  • Bristol, England, United Kingdom


We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

Portfolio Strategy Managers are responsible for translating global consumer segmentation into cross category global consumer and portfolio strategy and co- markets, and provide guidance on brand classification, BMU classification and complexity. The role will report to Portfolio Management Director and will creating portfolio strategy processes, frameworks and guidance.

The role will also localise and embed consumer segmentation and reflect it into local market portfolio strategy, working closely with cluster and Regional Marketing to ensure consumer centricity and assess P&L impact. The role will define portfolio strategies for Tier 1 and Tier 2 support with identifying, aligning and prioritising new opportunities based on consumer needs, demand shifts, market tiering, brand /cluster/ market performance and feedback / input from key stakeholders both internally and externally.

The role will closely collaborate with other CCO sub-functions such as Multi-Regional Brand Management, Consumer Marketing and Regional Marketing, as well as Global Insight and Next Generation Product’s structures to drive consumer centricity and to ensure optimum functional effectiveness.

Key accountabilities

  • Translate global consumer segmentation into cross-category global consumer and portfolio strategy and Combustibles category strategy
  • Create portfolio strategy process, frameworks and guidance
  • Embed consumer segmentation into per-market portfolio strategy – co-creating with Regional Marketing team to ensure consumer centricity and ensure positive P&L impact
  • Map brands to opportunities based on cross-category portfolio strategy
  • Define portfolio strategies for Tier 1 & 2 markets and provide guardrails for tier 3
  • Provide guidance on Brand classification, BMU classification and complexity
  • Review BMUs and propose migrations and de-lists (as part of the annual review) in collaboration with Regional Marketing team

Skills & experience


  • Educated to degree level in relevant field
  • Outstanding English verbal, written and interpersonal communications skill
  • Strong analytical and commercial skills
  • Experience of building portfolio and marketing strategies
  • Experience of using consumer and market insight to drive commercial gain
  • Highly collaborative
  • Sector experience across FMCG


  • Tobacco sector experience

What we offer

Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

Apply Now

Alert me about jobs like this

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold