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Marketing Development Manager

Bristol, England, United Kingdom

Marketing Development Manager

  • NE02644
  • Bristol, England, United Kingdom

About Imperial Brands

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo.

Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

Joining us as our Marketing Development Manager in Bristol, you will be an integral part of the Heated Tobacco (HT) Marketing team and be responsible for guiding, sharing and aligning the HT go-to-market strategy for all new market roll-outs of the global product and brand positioning. This role will provide Category support and functional expertise when Clusters/Markets are developing launch plans.

The role is the key interface with the Regional Marketing Managers as well as respective roles within the Clusters and markets. The role is responsible for ensuring onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meet required benchmarks. The role will steward the global brand and campaign positioning. As our Market Development Manager you will work closely with the HT Marketing Manager and CX Manager to ensure latest global brand communication and winning activation and consumer engagement developments are integrated for appropriate local adaptation, as well local requirements taken into consideration for future brand and CX global developments. 

Regular travel to the new markets during set-up is expected as part of this role.

Key Accountabilities

  • Effectively communicate Category Brand and CX strategy
  • Develop a repeatable GTM approach based on different market archetypes
  • Ensure that the globally developed Category GTM guidance is fit for purpose, enabling the delivery of key consumer objectives on a market level
  • Represent the HT Category Marketing team at all market on-boarding meetings
  • Ensure all frameworks and tools are easily and readily accessible for markets
  • Drive necessary Brand and CX training
  • Drive the Category Trade Marketing developments on a global level

Your Profile

  • 4-8 years’ experience in Brand marketing strategy
  • Experience in working across multiple cross-functional teams at global, regional, cluster and market levels
  • Ability to understand legal restrictions & operate within boundaries
  • Excellent communication, influencing and stakeholder management skills.
  • People and agency management experience
  • Previous experience within FMCG or tech environment in marketing, digital or media department
  • Strong analytical skills and data-driven thinking
  • Critical thinker and problem-solving skills
  • Excellent presentation skills and knowledge on how to prepare content to a high standard
  • Hands-on attitude with a strong cross-functional team-player mentality
  • Knowledge / experience across different types of market environments

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, hybrid working and 25 days holiday + Bank Holidays (with an additional 4 days on top to cover the Christmas period).

Next Steps

Please share your CV and motivation letter with us by clicking on the "apply" button on the page.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold