ABOUT FONTEM AND BLU
Fontem Ventures, a subsidiary of Imperial Brands plc, is a leader in vaping technology and owns e-vapour brand blu. Headquartered in Amsterdam, Netherlands, and with its research & development centre in Liverpool, UK, Fontem Ventures develops and commercialises vaping products under the blu brand. The rapid growth of vaping is a consumer-driven revolution, based on a whole range of different motivations, which is fundamentally changing social habits and lifestyles.
The role of Market Development Manager sits in our global EVP Category platform and is reporting directly to the Global Head of Marketing. You are part of our Global New Generation Products team in Amsterdam and London and will be focusing on brand blu. The Next Generation Products team is a lean, senior and agile team with a challenger mindset. The Market Development Manager, an integral part of the EVP marketing team, is responsible for guiding, sharing and aligning the EVP go-to-market strategy for all new market roll-outs of the global product- and brand positioning. This role will provide category support and functional expertise when clusters / markets are developing launch plans.
In this role you are the key interface with the Regional Marketing Managers as well as respective roles within the clusters and markets. You are is responsible for ensuring onboarding is managed efficiently from an end-to-end CX and brand perspective, including local brand agencies and service providers meeting required benchmarks. The role will steward the global brand and campaign positioning. You will work closely with the EVP Marketing Manager and CX Manager to ensure latest global brand communication and winning activation and consumer engagement developments are integrated for appropriate local adaptation, as well local requirements taken into consideration for future brand and CX global developments. Post launch, the Market Development Manager is also responsible for aggregating and sharing global best practice, based on market archetypes, ultimately developing repeatable Category GTM models.
Skills & experience
What we offer
Imperial Brands offers a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays).
Interested applicants should apply with their current CV highlighting their suitability for the role.
ABOUT IMPERIAL BRANDS
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.
As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.
Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
The year Imperial was founded through the
coming together of 13 UK family-run
Imperial employees worldwide
Number of markets worldwide in which our products are sold