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Cycle Planning Manager FTC 9-12m

Dublin, County Dublin, Ireland

Cycle Planning Manager FTC 9-12m

  • NE02787
  • Dublin, County Dublin, Ireland

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

Job Role

Reporting to the Market Manager Ireland, this is an important role within the Trade Marketing Team and critical to the overall success of Tob Max in the UK&I.  

The cycle planning manager is responsible for creating and delivering the tob max and trade strategy and cycle plans for full financial year. 

The successful candidate needs to create a multi channel strategy and lead the planning for the sales force so they can deliver appropriate targets around distribution, availability, in store display, and brand development messages which will drive our share and volume for our entire portfolio. They should also drive the creation of bespoke tools, a compelling set of sales stories. Strong input in to an overall company strategy, internal pricing approach and the business planning / operational planning process are expected. Review and refinement of a number of existing trade marketing principles are expected.

Knowledge of the retail universe, retailers, shoppers and consumers will help the postholder provide the information required to understand the key gaps, strengths and weaknesses in performance and to guide key decisions relating to strategy and planning.

Principal Responsibilities


  • Create aligned and agreed channel and sub channel strategy (work with KA, & sales managers)
  • Deliver a plan and calendar to create market share objectives for tobacco max within traditional retail channels
  • Create a range of outstanding trade marketing tools
  • Plan sales force priorities across sub channel universe
  • Link brand and shopper needs to develop compelling trade facing material
  • Develop sales force tools for success
  • Review and refine modelling to evaluate and share the strategic implications and considerations of prioritisation.
  • Assess account attractiveness and identify any strategic considerations.

Determine Trade Initiatives:

  • Develop the high level business case to support proposed trade initiatives and define the feasibility of proposed initiatives
  • Manage the full cycle calendar based on business needs


Develop Trade Initiative Plan:

  • Establish the detail required to effectively implement the initiative plan.
  • Calculate the number of sales cycles required, resources per initiative and detailed activities to execute the plan. 
  • Assign owners to each element of the plan to ensure accountability to the initiative plans.
  • Estimate costs of each activity or element of the initiative.

Measure Investment Returns:

  • Identify key learnings from the evaluation of investment returns and share with the relevant teams.



  • Proven track record of successful sales and or trade marketing experience across a number of traditional retail channels
  • Exceptional knowledge of customer and shopper dynamics across traditional retail channels.
  • Proven business planning and operational planning capabilities.
  • Proven ability to engage successfully with the senior management at Cluster level
  • Track record of influencing sophisticated retail customers at head office level.
  • Track record of creating tools to support sales force.
  • Exceptional numerical and analytical capability demonstrated via previous roles.



  • Proven ability to engage successfully at Divisional level


  • Understanding of sales force process’ and external customer organisations.
  • Understanding of role of different media across marketing mix.


Skills & Abilities:

  • Highly developed organisational and delivery behaviour and attitudes.
  • Excellent influencing and stakeholder management skills in a complex matrix organisation.
  • Highly commercial and numerate.
  • Excellent analytical skills.
  • Ability to think laterally and creatively – to deliver ideas and initiatives, and contribute to discussion.


Other Attributes:

  • Entrepreneurial, growth mindset
  • Proactive, confident, self-motivated
  • Prepared to challenge conventional thinking

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.

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