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B2B Ecommerce and Trade performance analyst- Dublin

Dublin, County Dublin, Ireland

B2B Ecommerce and Trade performance analyst- Dublin

  • NE02058
  • Dublin, County Dublin, Ireland

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

We are seeking a B2B Ecommerce and Trade performance analyst in our Marketing function. The position will be based in our Dublin Office.

If you enjoy working in a fast-paced environment and you are looking to build a career in a dynamic FTSE100 FMCG company, with a focus on working within Marketing where no two days are the same this role could be your next step. We are looking for someone who has strong experience of managing/developing content for a B2B website as well as analysing sales and share performance. You will have experience of analysing raw data to set targets and measure performance against those targets and you will be comfortable creating meaningful insights from this analysis. The data you will be working with is primarily product volume, value & market share.

The B2B Ecommerce and Trade performance analyst is responsible for successfully co creating, planning and implementing a full suite of digital activation plans for our full portfolio across all channels within the market, to grow customer and consumer engagement. Management of our performance enhancing Trade Partner Program is a key aspect of the role, as well as developing joint business plans with customers to deliver digital KPIs and initiatives to increase the effectiveness of our e-commerce platform.

Key accountabilities

  • Management of all annual Digital Trade Partnerships with priority customers and activation of agreed digital assets aligned to account specific calendars ensuring full visibility of costs and ROI.
  • Full end to end management of our trade engagement platform ignite, including all e-commerce functionality, the trade partner program, trade communications and brand advocacy.
  • Develop annual strategy and plans to increase ignite engagement including usership on an annual basis, aligned to agreed KPIs for both e-commerce usage and ignite rewards registrations.
  • Responsible for management of ignite rewards program including weekly/monthly/quarterly program recommendations aligned to cycle focus. Setting targets by outlet by sku based on agreed volume. Cyclical reporting and uploading of reward allocations by customer. Resolution of any customer queries relating to the rewards program.
  • Ongoing and thorough analysis of rewards program performance versus targets, including sharing the analysis with relevant stakeholders and using the insights to recommend future program changes.
  • Development and implementation of regular customer communications regarding all aspects of ignite rewards.
  • Responsible for allocation and management of rewards budget.
  • Full management and administration of ignite e-commerce pages, ensuring portfolio and pricing (RRP & Trade Cost) always reflect actuals, including real time management of pricing events, news and brand articles.
  • Management of all aspects of agency partner relationship and SLA including quarterly reviews.
  • Determine, scope out & manage platform development requirements with partner agency ensuring all work is delivered to agreed timescales and budget.
  • Ownership and management of ignite customer database ensuring all data held on the platform complies with internal requirements and external regulations e.g. GDPR. Database is updated on a weekly basis and aligned to other internal systems such as Salesforce, SAP and UKIR.

Skills & experience


  • Analytical and insight focused
  • Experience in digital marketing and ecommerce management
  • Excellent analytical skills with the ability to take actionable insights out of data
  • Highly developed organisational and delivery behaviour and attitudes.
  • Excellent influencing and stakeholder management skills
  • Highly commercial and numerate
  • Marketing qualification
  • Entrepreneurial, growth mindset
  • Proactive, confident, self-motivated
  • Prepared to challenge conventional thinking
  • Understanding of e-commerce



  • Ability to think laterally and creatively – to deliver ideas and initiatives and contribute to discussion.

What we offer

Imperial Tobacco offers a competitive package of salary, bonus scheme, pension and 22 days holidays.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role. 

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold