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Trade Marketing Executive


Trade Marketing Executive

  • NE02366
  • Spain

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The role

To implement, execute and supervise all activations in the region in Europe and Americas. To lead, guide, optimize and manage regional sales force / feet on the ground to achieve defined contact, trial and volume objectives.

Key accountabilities

Close cooperation with Regional Sales Manager to implement a strategy through merchandisers, distributor’s staff and brand ambassadors. Coordinate, implement and evaluate all activations like promotions, special editions and furniture installations. Support organization of trade shows and events Being the key point of contact for the field force in the sops and maintaining close relationships Regional coordination, management, development, engagement and training of all field force like brand ambassadors, sales promoters, merchandizers and agency/ shop staff Communicate and monitor individual objectives and KPIs for staff in the shops.

Skills & experience

Fluent in English, Related University degree in Marketing with min. 2-3 years solid experience in trade marketing roles or sales ideally in a FMCG industry Strong communication and influencing skills Experience of working with external creative agency Strong organizational and analytical skills with professional level in MS Excel Willing to travel internationally

What we offer

Imperial Brands offers a competitive salary package, bonus scheme, 26 days of holidays plus 2 additional days for Christmas and all Spanish public holidays Be part of an international team, dynamic and friendly environment where every day is a different day. Dedicated time for your professional development (Career Development programs, Mentorship opportunities, and access to Learning courses) Good Gym membership discounts Work Life Balance - Flexible working hours, work from home opportunities, and summer reduced hours in July and August

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold