Person, Face, Man, Accessories, Accessory, Glasses, Portrait, Photography, Selfie

Brand Manager

Oosterhout, North Brabant, Netherlands

Brand Manager

  • WE00654
  • Oosterhout, North Brabant, Netherlands

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

We are looking for a Brand Manager to join our team at our office in Mechelen (BE) or Oosterhout (NL).

As our Brand Manager, your overall objective will be to deliver the brand share, volume, revenue and profit targets for your brand(s). Categories within your focus are Combustibles (Cigarettes, Roll Your Own Tobacco, Make Your Own Tobacco, Cigarette Paper) and NGP (Vape). In your role, you will drive brand communication and ensure strong communication. You will also coordinate and manage brand projects and ensure alignment within the business via cross-functional teams to deliver all initiatives.

Key Accountabilities

  • Give input into the strategic brand strategies and are responsible for translating and delivering the operational plans for the brand(s) in close cooperation with the Head of SMO
  • Being in close contact with both internal and external stakeholders
  • Ensuring a timely delivery of campaigns via close cooperation with both global and local agencies
  • Regular market visits to experience the difference & developments within the Benelux markets

Skills and Experience

  • A bachelors or Master’s degree in a relevant field
  • At least 2-3 years of relevant marketing experience (within FMCG is a plus)
  • Strong analytical skills
  • Able to detect opportunities and translate them into relevant product market propositions
  • Strong ownership, ability to speak out and experienced in project management
  • Consumer centric focus and passionate about marketing
  • Result driven, energetic, with a positive mind set, ambitious and you like being accountable
  • Fluent in Dutch and English (French is a plus)

What we Offer

Imperial Brands offers a dynamic working environment and a pleasant working atmosphere with a healthy ambition. We offer a competitive salary and benefits package including a 13th month, a bonus scheme, pension and 25 days holiday. Additionally, there are also various growth opportunities within Belgium, The Netherlands and internationally.

Next Steps

Share your CV and motivation letter with us by clicking on the "apply" button on the page.

Apply Now

Alert me about jobs like this

Not You?

Thank you


The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold