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Pricing Analyst

Madrid, Community of Madrid, Spain

Pricing Analyst

  • NE02824
  • Madrid, Community of Madrid, Spain

The Role

Pricing Analyst

Madrid – Altadis, in Madrid Central Office



About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices. As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.



Job Description

The Pricing Analyst role will develop clear points of view on how pricing can be optimised across the  Iberia Cluster (Spain, Portugal, Canary Islands) within guidelines provided by Group, will be responsible for ensuring findings are translated into a positive impact on pricing outcomes in pursuit of share and profit goals. This is a highly commercial role within the Cluster Insights & Intelligence team. The Pricing Analyst will use their pricing and profitability modelling expertise to proactively highlight optimisation opportunities in relation to share and profit goals. The pricing analyst needs to be in constant coordination/ interaction with other parts of Insights &Intelligence cluster CORA team, cluster finance team and also with I&I from other markets, in order to coordinate analysis etc. (in occasions data gathering or even analysis itself could be run by market I&I if needed).


Principle Accountabilities

  • Competitor Pricing Intelligence. Review the Competitor Pricing Intelligence framework to understand best practice ways of working. Utilise market reports, competitor financial analysis, and competitor strategy & profit pools data to understand the historical and current pricing strategy of ITG’s rivals.
  • Assess Competitors Excise Tax Str Oversee the gathering of data on competitors’ excise tax strategy by the Sales and Marketing Support Executives.
  • Conduct Pricing Studies & Research. Develop a globally consistent approach to conduct pricing studies (e.g. conjoint analysis). Conduct pricing studies and understand elasticity implications
  • Conduct Historical Price Analysis. Identify and analyse the historical consumer reactions to pricing changes. Conduct pricing trend and brand move analysis. Utilise this research to gain a detailed understanding of price sensitivity in market. Clearly communicate key pricing insights and develop recommendations to the business in the most appropriate format for the audience.
  • Conduct Pricing & Excise Tax Analytics Review and assess the scenario modelling guidelines developed by the Group Sales Finance. In conjunction with Finance, set up a pricing and excise tax model and gather relevant data to enable the Pricing Manager to conduct effective scenario modelling.
  • Develop Local Pricing Strategy & Tactics. Review the global positioning guidelines set by the Group Portfolio Strategy team. Utilise scenario analysis and pricing research to identify optimal price points for each market.
  • Ensure each price point decision should consider the likely consumer and competitive reactions to price changes and meet all criteria for regulatory compliance. The pricing tactics must align with the objectives of Group pricing policies as outlined in the global price positioning guidelines. Where price changes are put into effect, document the amendments, and update the price list to ensure visibility of changes.

Additional Accountabilities

  • Determine New Product Price & Margin. Submit the concept and final PIDs for new product costings.
  • Develop Local Pricing Strategy & Tactics. Establish the optimal price for each market to allow for geographical variations within defined positioning guidelines. Ensure price moves do not trigger destructive industry economic behaviour and the price is based on transparent data analysis. Develop rate case and escalate pricing decisions outside of defined thresholds
  • Develop Local Excise Tax Strategy. In conjunction with Corporate and Legal Affairs and Cluster Finance, conduct analysis of ITG’s excise tax position. Identify ways in which the tax position can be optimised in specific markets. This will inform the development of the local excise strategy by Cluster Finance RGM.
  • Develop Pricing Roadmap (3 yr). Review the portfolio price increase targets developed by the Cluster Finance team. Utilise pricing expertise and insights to determine the feasibility of price increase targets. Develop a feasibility assessment to provide feedback to Finance.
  • Develop Pricing Execution Plan. Work in conjunction with Finance to quantify the commercial value of price increases and provide transparent supporting market data to justify the change. This will be reviewed by the Sales & Marketing Support team ahead of creating their customer communications.
  • Execute Price Monitoring Plan. Monitor the impact of price implementation, capturing competitor responses in local markets. Utilise Field Force Operations data and Pricing research to identify further opportunities for price changes.
  • Evaluate Price Performance. Utilise market data to assess the performance of pricing changes against the KPIs and targets defined in the pricing plan and three-year roadmap. Develop performance reports and hand these over to Finance who will determine whether targets have been sufficiently met. Evaluate the impact of pricing activities. Conduct root cause analysis to develop a more detailed understanding of price elasticity. The insights generated will inform Cluster Finance recommendations to improve price performance.

Key Relationships

Internal (excluding team and manager)

  • Corporate & Legal Affairs
  • Finance
  • Sales & Marketing Operations
  • Management team


  • Research agency

Reporting to (Line Manager)

  • Market & Commercial Intelligence Manager in Madrid.

Knowledge, Key Skills & Experience

  • University degree and above (Mathematics, Business Administration)
  • Minimum 3 years’ experience in similar roles
  • Proficient English and Spanish (both written and oral)
  • Experience of communicating/presenting/influencing to colleagues or peers
  • Advanced Excel skills
  • Strong analytical skills
  • Strategic thinking
  • Proactivity
  • Detail oriented
  • Stakeholder management

What We Offer

Imperial Brands offers a competitive salary package, 26 days of holidays plus 2 additional days for Christmas and all Spanish public holidays, play a part in an international team, dynamic and friendly environment where every day is a different day.

Dedicated time for your professional development (Career Development programs, Mentorship opportunities, and access to Learning courses)

Work Life Balance - Flexible working hours, work from home opportunities.

Next Steps

Interested applicants are encouraged to apply, highlighting their suitability for the above post.

Apply Now

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold