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Tactical Retail Development Representative -South London

Field Based, United Kingdom, UK

Tactical Retail Development Representative -South London

  • NE03345
  • Field Based, United Kingdom, UK

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are motivated by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers are always at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our aspiration, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

Do you have a natural passion for sales? Would you like to be part of a company that has received Top Employer award for the fifth consecutive year in 2022?

We have an exciting opportunity for an aspiring and resilient person to join our Field Sales team as a Tactical Retail Development Representative.

We are looking for a candidate who is able to successfully work off their own initiative as well as part of a team. You will ideally be located in South London, and the surrounding area to cover both South London and KT postcode, and have at least 1 year of relevant sales experience. You should also be self-motivated and want to develop your career further with a company that takes development, engagement, well-being and progression seriously.

You will be part of one of the world's leading tobacco and next generation product (NGP) companies with a global footprint spanning more than 160 countries. Imperial Brands is one of the most trusted Tobacco business's with brands such as Lambert & Butler, Rizla, Golden Virginia and our vape brand Blu.


Deliver on the business's KPI's across Key Accounts, Key Accounts Wholesale and Independent Retailers

  • Be at the forefront of our business
  • Build an in-depth knowledge of customer needs and shopper dynamics
  • Partner with up to 300 retail Key Account, Independent and Wholesale outlets in your area, establishing excellent relationships within your territory through a range of Key Accounts Operations Teams to Independent Retailers and key contacts within wholesaler, having value-adding conversations to sell in new products to meet the customer’s identified needs
  • Build customer advocacy for our brands by educating retailers in the tobacco and NGP market and industry legislation
  • Achieve sales, market share, distribution, availability and coverage targets within your defined area
  • Identify and communicate merchandising opportunities to your customers to help ensure the best possible space allocation and visibility of Imperial brands on shelf
  • Ensure that our trade incentives and activities is put to the best use
  • Monitor and report on competitor activity
  • Identify new business opportunities by having a enhanced knowledge of the category and shopper behaviour in-store.


Ideally candidates should possess relevant experience in a similar role or be able to demonstrate an aptitude for the role. In addition, candidates should be:

  • Able to work on one’s own initiative and be resilient to achieve targets
  • Understanding of wider team goals and how you can impact them
  • Self-supportive and self-motivated, managing time and resources effectively
  • Have strong communication and people skills, and the ability to build rapport and relationships quickly
  • Able to use your initiative and to act exclusively when required
  • Have a strong will to succeed and set yourself stretching targets
  • Efficient, accurate and timely in the administration associated with the role
  • An effective team player.

What we offer

  • Annual salary of £33,000
  • Up to 24% bonus opportunity every quarter
  • Health care cash plan
  • Company car
  • Company phone & iPad
  • 29 days annual leave (excluding bank holidays), with an option to purchase additional holiday
  • Generous company pension scheme.

Next steps

Interested applicants should apply and attach their current CV.

All candidates must have the right to work in the UK and have a valid UK driving licence.

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The year Imperial was founded through the
coming together of 13 UK family-run


Imperial employees worldwide


Number of markets worldwide in which our products are sold