Brand Manager

The Role

Join an inclusive, innovative global FMCG business supported by 25,000 employees and take the next step in your marketing career as a Brand Manager.

This is an exciting opportunity for a motivated marketing professional with previous FMCG experience to gain full ownership of brand projects and see your ideas come to life in the Czech market. As a Brand Manager, you’ll be responsible for planning, managing, and delivering initiatives across a defined brand category within our Next Generation Products (NGP) portfolio. We are dynamic and fast-evolving segment that offers space for creativity and innovation.

You’ll work cross-functionally with Sales, Trade, Digital, Finance, and Supply Chain teams to turn strategy into execution and ensure every activation drives measurable impact. Collaborating with top creative and media agencies, you’ll play a hands-on role in shaping how our brands connect with consumers both in-store and beyond.

As a Brand Manager, you’ll experience the pace and diversity of true FMCG marketing, from portfolio strategy to product launches, while enjoying the support of an international environment that values inclusivity, curiosity, and growth.

Principle Accountabilities

• Own and develop a specific brand category within the NGP Heated portfolio, acting as a true business owner from strategy to market execution within regulatory boundaries.

• Plan, lead, and evaluate brand initiatives and activation projects end to end — from concept and business case through budgeting, implementation, and post-launch analysis.

• Develop portfolio strategies and annual brand calendars, setting clear priorities, managing assigned budgets, and ensuring timely delivery of all initiatives.

• Collaborate cross-functionally with Sales, Trade, Finance, Supply Chain, and Digital teams to align on plans, secure engagement, and deliver commercial targets.

• Work with external agencies to adapt global toolkits and create impactful local campaigns, ensuring consistent brand messaging across all consumer touchpoints.

• Analyze performance data and market insights to track KPIs, assess ROI, and provide actionable recommendations for future brand growth.

Skills and Experience Required

• Proven experience in FMCG brand marketing with solid understanding of brand and portfolio management.

• Analytical and strategic mindset, able to translate insights into actionable marketing plans.

• Project coordination/management skills – capable of planning, executing, and evaluating brand initiatives end to end.

• Collaborative team player with excellent communication skills and the ability to work cross-functionally.

• Proactive and adaptable, comfortable navigating a fast-paced, dynamic FMCG environment.

• Fluent in English (written and spoken) and native Czech or Slovak speaker; confident user of PowerPoint and Excel for budgeting, forecasting, and analysis.

What We Offer

• Pluxee (Cafeteria) system – flexible benefits for leisure activities (culture, wellness, travel, etc.), also usable for Multisport or pension savings

• Pension savings contribution

• Multisport card for sports and wellness activities

• Sickness allowance contribution during temporary incapacity for work

• Health allowance to support employee well-being

• Meal vouchers

• Referral bonus for recommending successful candidates

• Retirement bonus upon leaving for retirement

• Mobile phone with unlimited tariff (calls, SMS, data within the Czech Republic)

• Additional time off – 5 extra days of vacation plus up to 4 personal days per year (pro-rated according to length of employment)

• Company leave – 2 paid days off at the end of the calendar year

• Share Save programme – opportunity to participate in the company’s global share ownership scheme (for permanent employees).

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.