Global Travel Activation Executive - Hybrid

The Role

At Imperial Brands, we’re seeking a Global Travel Activation Executive to bring our brands to life across the travel retail channel. In this role, you will be responsible for executing high-impact trade marketing initiatives across duty-free and travel retail environments, ensuring our products stand out in-store and deliver measurable business results.

You’ll collaborate with cross-functional teams, retailers, and agencies to deliver engaging brand activations, drive visibility, and support sales growth in key travel retail markets. If you thrive in fast-paced environments, enjoy international travel, and love turning strategy into impactful in-store experiences, this role could be a great fit for you.

Location: Athens, Hybrid work set-up

Principal Accountabilities

• Execute trade marketing campaigns, product launches, promotions, and brand activations across travel retail locations.
• Ensure strong in-store presence through correct planogram implementation, POS materials deployment, and retail display installations.
• Collaborate with Sales, Trade Marketing, and regional teams to implement market-specific operational plans aligned with business objectives.
• Manage and coordinate field teams, brand ambassadors, and external agencies to deliver activations and achieve agreed KPIs.
• Track and analyse campaign performance, providing insights and recommendations to improve future initiatives.
• Manage trade marketing budgets, suppliers, and promotional materials to ensure cost-effective and timely execution.

Skills and Experience Required

• Fluent English (spoken and written) with strong communication and stakeholder management skills.
• University degree in Business, Marketing, or a related field.
• Experience in Sales, Marketing, or Trade Marketing within FMCG or retail environments.
• Strong organizational skills with the ability to manage multiple projects in a dynamic environment.
• Experience working with external agencies, suppliers, or field teams is an advantage.
• Willingness to travel internationally and work across multicultural markets.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.