Consumer Research Project Manager

The Role

As a Consumer Research Project Manager for France & Benelux, you’ll sit at the heart of our consumer understanding engine. Reporting to the Consumer Insights Manager, you’ll design and execute market research that brings the consumer voice directly into business decisions. Working across both traditional and next-gen product categories, you’ll collaborate with internal teams and external research agencies to deliver meaningful insights that drive brand performance across two of our key markets.

You will be an integral partner to the wider Insights and Marketing teams—both locally and globally—by managing full-cycle research projects, leading data analysis, and crafting compelling stories from the findings.

This role offers the right candidate the opportunity to grow their career, make a meaningful impact, and be part of an inclusive, innovative, global FMCG organization supported by 25,000 employees worldwide.

Principle Accountabilities

• Lead the end-to-end delivery of consumer research projects, including design, execution, analysis, and presentation, ensuring projects meet time, budget, and quality requirements.
• Translate business questions into robust research briefs using both quantitative and qualitative methodologies.
• Guide stakeholders through research interpretation and insight application to inform strategy and decision-making.
• Manage third-party research suppliers, ensuring they meet our internal standards and project needs.
• Own and maintain standard consumer trackers, delivering regular reports and insights to the wider business.
• Support commercial teams by integrating consumer insight into broader market and performance analysis.

Skills and Experience Required

• 2–3 years of consumer research experience, ideally with time spent in an agency setting.
• Strong knowledge of various research methodologies (e.g., ethnographic, usage testing, shopper insights, brand tracking).
• Demonstrated ability to synthesize data and communicate findings in a clear, engaging manner.
• Experience working with cross-functional teams in a matrix organization.
• Fluent in English, with excellent written and verbal communication skills.
• A proactive, detail-oriented mindset with a passion for understanding consumer behaviour and shaping strategy.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.  Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.